These products are a range of journals, diaries and notebooks with the JTHJ theme and are being introduced by Nightingale as part of a ‘Collector’s Edition’.
The products have snapshots from JTHJ, which features Shahrukh Khan, Katrina Kaif and Anushka Sharma, on the front cover. The inner pages have designs based on the film’s theme and the poetry from the movie features on the back cover.
“Movie merchandise in India has not yet been fully recognised and hence this project becomes very special as an establishment. We have united synergies to come out with world-class quality products that appeal to a global audience,” said Hemant Sheth, marketing director of Srinivas Fine Arts Pvt. Ltd and brand owner of Nightingale Paper Products.
Published in The Express Tribune, November 15th, 2012.
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