Even as its core fixed-line business appears to be withering, the Pakistan Telecommunications Company (PTCL) appears to have a plan for a comeback. Far from being consigned to technological irrelevance, PTCL is innovating its way back to growth, and has already caught the attention of investors.
Although PTCL’s net income for the fiscal year ending June 30, 2012 declined by about 2.9% to Rs7.2 billion, what caught investors attention was the fact that revenues increased by 8.7% to Rs60 billion. This is the first time revenues have increased at all since 2007, and analysts are beginning to become optimistic about the company’s prospects for growth.
The company’s long-term earnings potential had been seen as declining, with only its cellular services subsidiary Ufone seen as having any growth potential. Ufone currently accounts for about 47% of the company’s consolidated revenues, a figure that is expected to go higher, according to Zoya Ahmed, a research analyst at BMA Capital, an investment bank.
Yet PTCL appears to be ready to stage a comeback, and is doing so in large part through diversification of its revenue streams as well as an increasingly effective adaptation of newer technologies, a phenomenon not often associated with a company that is still majority state-owned.
Ahmed, the BMA analyst, identified two major sources of PTCL’s turnaround: the growth in its broadband internet and cable television services, and its growth in data services and branchless banking services to its mobile customers.
“After several years of decline, PTCL’s fixed-line subscriber base grew by 2% in 2012, largely due to the fact that fixed-line is a prerequisite for its broadband internet services,” said Ahmed in a note issued to clients on Tuesday. “We project the share of the broadband segment in total revenues to climb to 25% by fiscal 2013, with an assumed subscriber base of 1.65 million.”
BMA Capital also projects that PTCL’s broadband internet subscriber base will continue to grow at an average rate of about 8.5% per year for the next three years.
Data and internet services also appear to be driving revenue growth at Ufone, PTCL’s wholly-owned mobile subsidiary. Mobile companies in Pakistan have typically seen small declines in their average revenue per user (ARPU) as they grow their predominantly prepaid subscriber base, but Ufone’s ARPU appears to have stabilised as more and more of its customers sign up for data services.
Having said that, there do appear to be at least a few challenges that the company will still need to navigate, though analysts appear to be optimistic about the management’s ability to weather them.
For instance, the company still has to pay about Rs6 billion to some of its redundant employees as severance pay. This payment is part of PTCL’s legacy from its days as a wholly state-owned company, when the government forced it to hire far more employees than it needed. Nonetheless, analysts at BMA Capital estimate that this one-time charge in 2013 will go on to save the company close to Rs1.1 billion per year from 2014 onwards, making it a worthwhile investment in the long-term profitability of the company.
Another key problem for the company is its international calling rates, which have increased significantly. Analysts estimate that the increase in international calling rates – which primarily affect people calling from abroad to Pakistani numbers – will accelerate the move by many customers to voice over internet protocol (VoIP) service providers like Skype.
Nonetheless, the market appears to like PTCL and has seen the stock rally by about 91% since January, with most of that rise coming in August and September. The stock closed at Rs19.80 in trading at the Karachi Stock Exchange on Wednesday, up 0.15% for the day.
Published in The Express Tribune, October 12th, 2012.
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Customer service is good in the city of Hyderabad. Any complaint made is resolved within a time period of 2-3 days. But as the customer base is low in Hyderabad PTCL should try to improve its customer service in big cities like Karachi as most of its revenue is generated from these cities, or they will end up loosing their customers to their competitors.
The company would do very well if it had good customer service standards. I had a good opinion about PTCL till August this year when my phone line and internet went dead and it took around one month of complaints to PTCL and even PTA to get the fault rectified. Very unprofessional people working in their customer service department.
Honest to God, PTCL has the worst customer service....it would be nice if they could start acting like a world-class institution and promptly answer customer queries and facilitate maintainance for clients when necessary. All they seem to do is phone constantly to market new products instead of retaining customer satisfaction.
In our home, PTCL line was excessively use till its privatisation, since then our line has been suspended more often by their employees deliberately which caused us to remove the line permanently, till yet. however, I am glad to see their uplifting trjectory of growth in revenues, as soon as PTCL get rid of its old employees I will again subscribe it.
If Only PTCL spend some time and investment to increase resources at customer support, the CS is the worst than any other company in Pakistan
The visit of the ITU-Geneva Secretary General to Pakistan, the completely vanished fixed line network cables but in trenches without any duct across the country, the frequent outages, the bandwidth hungry IPtv which is complete loss making business in terms of cost and the bandwidth consumed by the IPtv is a charity. The STB designed for proprietory blocking access with clumsy cables to the TV set is all obsolete to collect Rs.200-00 per month for about 6MB of internet bandwidth being used. IPtv could have given immense projection to PTCL internationally. Still now if the STB being supplied is opened with video streaming and the newer technologies being replaced/substituted that saves costs, and provides mileage in QOS to the operator at the ITU-T FGIPtv at Geneva to which I had participated. Huawei Technologies has good solutions for the management to deploy and be in the lead for media regulation, digitalisation of content, QOS for all the Pakistani channels which will be provided on IPTV by default instead of uplinking. The issue with ITU is the digitalisation of TV. Pakistan regulatory authority will have full control if they use IPTV rather uplinking and dependent on the cable providers. The sub-marine cable linking Pakistan are very limited with tremendous opportunity for reducing the price of bandwidth and bring more companies by allowing the sub-marine cables of of the region and internationally.