Tourism day: Role highlighted in brighter energy

ISLAMABAD: World Tourism Day will be observed on Thursday in Pakistan and other parts of the world. This year’s theme of “Tourism & Sustainable Energy: Powering Sustainable Development” aims to highlight tourism’s role in a brighter energy future; a future in which the world’s entire population has access to modern‚ efficient and affordable energy services. Tourism‚ one of the world’s largest economic sectors‚ has already taken important steps towards this future - improving energy efficiency and increasingly using renewable energy technologies in its operations. These steps are creating jobs‚ lifting people out of poverty and helping to protect the planet .The purpose of the day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social‚ cultural‚ political and economic values worldwide.

Published in The Express Tribune, September 26^th, 2012.