Shareeka calls out to Punjabi-film enthusiasts

Published: August 24, 2012
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Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS

Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS

Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS
Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS
Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS
Shareeka accumulated over Rs3 million on the first three days of its release. PHOTO: ABID NAWAZ/EXPRESS
LAHORE: 

Lollywood’s major production for 2012 Shareeka released this Eid, accumulating over Rs3 million alone on the first three days of screening.

The Punjabi film was screened in cities across Punjab including Lahore, Faisalabad, Multan, Sargodha, Gujranwala, Rawalpindi and Sheikhupura. Despite several constraints, the film has done relatively well, insiders revealed. “It is seen as risky because of the themes it tries to tackle regarding families,” said Achi Khan, an actor in the film. “This is a different attempt by Syed Noor.”

Acclaimed film director Syed Noor is no amateur when it comes to film-making. While critics have taken their toll on the director, he remains indifferent, consistently creating debatable films (primarily based on the Punjabi-village culture) — with both hits and misses. Staying true to his trademark themes of social and cultural issues, Noor’s Shareeka is no exception; touted as a “family film”, this drama-oriented production contains clichéd action-filled scenes as well.

The family drama

Shareeka depicts the issues of a typical joint family system. The dominant theme is that such problems are insignificant and should be overlooked and forgotten if families wish to happily co-exist under one roof.

Starring famous actors such as Shaan, Saima, Afzal Ahmed, Mustafa Qureshi and a few others, the movie revolves around the lives of seven conservative families living together in one haveli in a Punjabi village. These families face daily disputes, disagreements and even watta satta. Qureshi and Ahmed are the eldest brothers of the household, with Qureshi playing the role of a pious fatherly figure and Ahmed playing a victim of paralysis.

Shaan and Saima on the other hand, play the role of Qureshi and Afzal’s children respectively. Shaan is kicked out of the house at a young age and is raised by villagers while Saima is married off through watta satta to her aunt’s son Nawab Khan. As the story develops, Shaan’s character seeks to destroy the family that disowned him.

“It’s been a while since I witnessed families and women from different backgrounds take out time for a film — and that too a three-hour long one!” says Safdar Malik, the producer of the film, clearly pleased with the response.

Hindrances

Rana Naveed, the manager of Paragon Entertainment who is responsible for the film’s distribution, admitted that although the film benefited from the ban of Bollywood’s Ek Tha Tiger, people were reluctant to watch the film due to heightened security in the country on Eid. “With mobile networks down the first night, attendance was low,” he said, adding that the crowds started coming the following night.

Naveed then touched upon a problem that is a concern to cinemagoers all over the country. “From a national perspective, it is regrettable that this Punjabi film isn’t being screened in cities like Karachi or Peshawar,” he said. “It’s hypocritical.”

Despite the reluctance to watch Indian movies and lack of funds and government support, producer Safdar Malik does not understand why Punjabi films still aren’t being screened in theatres across the country. “Why don’t cinemas across Pakistan prefer to show Punjabi films? They are also Pakistani films,” he said, frustrated at the thought that only Punjab is promoting these productions.

Since Lollywood actor Reema’s Love Mein Ghum failed at the box office a few years ago, there has been reluctance within the film industry to make Urdu films which can be watched and understood countrywide and Malik explained that such films require heavier budgets. The lack of success and high cost discourage financiers and producers from taking on Urdu films. On a brighter note, however, Malik added that Syed Noor should be appreciated and encouraged for bringing some much needed energy back to Pakistani cinema.

While Shareeka’s actors are all exceptionally talented, what failed to impress about the film was the poor quality of the print and dull action sequences.

Published in The Express Tribune, August 25th, 2012.

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Reader Comments (17)

  • Hasan
    Aug 24, 2012 - 9:11PM

    Pretty strange that In Karachi Indian movies could be played but Pakistani Punjabi movies could not be played despite many Punjabi speakers live there??. So much for the national unity and prejudice in our country. And Punjabis on the other hand are dumping their own language for the love of Urdu and so So called Proprietors of Urdu have such hatred for one language and its people within one country that they dont want to play your movies in cinema. Keep on living in fool’s paradise of One nation, One Culture and One Language fake Paradise that actually dont exist.Recommend

  • Aug 24, 2012 - 10:52PM

    Gud News

    Recommend

  • HMM..
    Aug 24, 2012 - 11:11PM

    Dark Knight Rises VS Shareeka :).

    Recommend

  • Aug 25, 2012 - 1:10AM

    my driver can direct a better film than syed noor with my iphone.

    Recommend

  • Hasnat
    Aug 25, 2012 - 1:30AM

    Its good that a punjabi film is doing good with its target audiences.

    Recommend

  • Syme
    Aug 25, 2012 - 2:16AM

    Vishnu Dutta Your director may be good at making intimate movies, you know what I mean.

    Recommend

  • Lefty Indian
    Aug 25, 2012 - 2:47AM

    @Vishnu Dutta:
    Sir, you neither have a driver, not an Iphone which btw is made is china.
    Seems like there is no entertainment industry in our shining India anymore.

    Recommend

  • Singh
    Aug 25, 2012 - 5:01AM

    Shareeka accumulated over Rs3 million on the first three days of its release.
    And Ek T T collect 150 Crore INR means 300 CrorePKR.

    Recommend

  • Aijaz
    Aug 25, 2012 - 8:17AM

    @Singh: So, what’s the point. Billion+ people vs 180 million, do the math.

    Recommend

  • nomi
    Aug 25, 2012 - 10:53AM

    I would much rather watch a punjabi low budget pakistani movie than a cheaply plagiarised flick coming from the eastern neighbour.

    Curse Zia for ruining our movie industry; he actually made friends with rejected actors from the eastern neighbour.

    Recommend

  • Aug 25, 2012 - 1:57PM

    Expendables 2 VS Shareeka

    Common !!

    Recommend

  • nitish
    Aug 25, 2012 - 2:23PM

    These pakistanis will never learn a lesson.Their movie industry is ruining.They dont have enough quality movies to run their cinema hall.They r highly dependent on indian cinema for entertainment.We feed some of their artists.But when it comes to term ,they wont feel any shy while abusing eastern neighbor.That is why this country is facing such a harsh situation.For building something by ur own,you should have equal respect for others achievement.if you dont respect anything,you dont have right to own it.

    Recommend

  • Xeeshan Sharif
    Aug 25, 2012 - 2:23PM

    Even twilight has a better lovestory than our freaking, low caliber, D-class Punjabi movies, believe it or not since the dawn of Punjabi movies (specially era of Jutt, butt & all those jerks) the downfall of Pakistani film industry begins.

    Recommend

  • Xeeshan Sharif
    Aug 25, 2012 - 2:38PM

    Dear Syed Noor,
    Please keep ur movies out of our town, even the home made Utube vdo are better than ur movies… =P until & unless u direct & produce some subject oriented movies like Shoib Mansoor’s “BOL”.Recommend

  • ahmad
    Aug 25, 2012 - 6:29PM

    there is no trailor available of film shareeka,even every pushto films release on this eid have a trailor and songs on the u.tube but no any visual information about syed noor movie even on last year syed noor have a major publicilty and release songs and trailor before releasing his movies but this year he did,nt……………why?

    Recommend

  • umer farooq
    Aug 26, 2012 - 8:30PM

    this is the first pakistani movie which have no loud sound

    Recommend

  • Saima Cheema
    Sep 16, 2012 - 4:40AM

    Yes to more Punjabi movies and shows being released <3 It’s amazing that we are the majority in Pakistan, yet it seems like our mother tongue isn’t promoted or respected, not like it is in India anyway. I go to lahore and in the upper class areas it would be hard to hear people talking in Punjabi, and this is in Punjab! So strange to me since most of my family are in rural Punjab and people are proud of their roots! None of this pendu shendu talk of the elities, I love Punjabi since it was the language that caused so many of our ancestors to revert to Islam!

    My family in Karachi don’t even speak Punjabi with their children, very sad.

    Recommend

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