New destination: Pakistani mangoes to be sold in Walmart China

Published: August 19, 2012
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Pakistan registered with China for mango exports in 2006, however, it had been struggling to compete with other players because of high cost of air freight. PHOTO: FILE

Pakistan registered with China for mango exports in 2006, however, it had been struggling to compete with other players because of high cost of air freight. PHOTO: FILE

KARACHI: 

After years of struggle, Pakistan finally added one of the world’s largest markets for its mangoes – China. The development, a major breakthrough in mango exports, will add millions of dollars to the country’s foreign reserves.

“Pakistan’s mangoes have become a centre of attraction in the largest retail chain of China – Walmart – where the king of fruit is being offered for sale,” Durrani Associates, one of the largest fruit exporters, said in a statement on Saturday.

The exporter was able to access the Chinese market, currently dominated by Taiwanese, Filipino and Thai varieties, after a sample of mangoes, shipped by sea a month ago, earned overwhelming success at Walmart stores.

The shipment contained two containers with 40 tons of mangoes. Firm’s Chairman Abdul Qadir Khan Durrani also visited China at that time and met with representatives of Walmart, which had 370 stores in 140 cities and four municipalities of China by March 1.

“It took us a while before we got clearance from Beijing,” Durrani said. The containers were held at the port and 20 cartons each were taken from both the containers for inspection, he said. After a week-long process, the Quarantine Department cleared the shipment by declaring that the mangoes were free from all diseases.

According to the statement, a three-member team of Chinese importers will visit Pakistan next week to strike an agreement for purchase of 100 tons of mangoes for Walmart stores in the running season.

The delegation will also visit the hot water treatment (HWT) plant – a facility set up for the processing and treatment of mangoes to meet international standards. They will inspect the arrangements for quality control.

India and Pakistan registered with China for mango exports in 2003 and 2006 respectively. However, both the countries had been struggling to compete with other players in China because of high cost of air freight, Babar Khan Durrani, Director of Durrani Associates, told The Express Tribune.

In China, mangoes of Thailand are selling at $1.5 per kg of mango, the amount the company pays in air freight alone, making it impossible to compete, Durrani said.

“Exporting mangoes by sea to China is a big breakthrough,” Abdul Qadir Khan Durrani, the chairman, said because it will bring freight cost down to $0.20 per kg of mango, which means Pakistan’s mangoes can sell for about $1.25 in Chinese stores.

China is one of the countries that applies global standards on mango imports. To meet the standards, mangoes are treated before export. There are four known ways of treatment, out of which three are recognised across the world – HWT, vapour heat treatment (VHT) and radiation.

“It’s because of the HWT facility that we have been able to meet international standards,” the chairman of Durrani Associates said, adding, this development has opened the doors for all mango exporters of Pakistan to tap the Chinese market.

Pakistan has a capacity to treat 15 tons of mangoes per hour. The private sector has the ability to shelve mangoes for 35 days after treatment while other exporting countries could shelve mangoes for maximum seven days, the statement claimed.

According to the chairman, Pakistan is world’s 5th largest producer of mango, which can produce up to 2 million tons. Mango varieties particularly Sindhri, Chaunsa and Sunehri can beat others because of their taste, he said.

“China can be the biggest market of Pakistani mangoes and within three years exports can be doubled,” he added.

Published in The Express Tribune, August 19th, 2012.

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Reader Comments (25)

  • Desi Baaba
    Aug 19, 2012 - 12:26AM

    Finally some HOPE for us. Hope they don’t jeopardize this in future by cutting corners like rest of the export goods.

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  • ASD
    Aug 19, 2012 - 12:30AM

    Proud of Pakistan and #Durranis specially :)

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  • Max
    Aug 19, 2012 - 1:11AM

    Do people in Pakistan know what Walmart fresh food item means? Are these that bad?

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  • Len Aziz
    Aug 19, 2012 - 1:53AM

    Well done, but please make sure you do not drop the standard after the first delivery as is usual for the Pakistani’s exporters, otherwise you will lose this very important customer?

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  • Haroon Rashid
    Aug 19, 2012 - 2:17AM

    Walmarrunderstands mango and the organic fruit pulpy juice concentrate. The exporter from Pakistan has the leverage to establish their brand, and launch the same brand of mango juice which is the authentic organic fruit juice. The subject elected by Mr. Farooq Baloch is very important as it is Carte Blanche for Pakistan to earn foreign exchange and credibility. With Walmart being the largest retailing chain which probably buy the whole crop by Walmart. It is most important proper quality control, dignity, and respect for Pakistan should be kept in mind.

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  • Blithe
    Aug 19, 2012 - 3:19AM

    What about land route???
    Is that not feasible?

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  • Len Aziz
    Aug 19, 2012 - 5:34AM

    Well done, but please make sure you do not drop the standard after the first delivery as is usual for the Pakistani’s exporters, otherwise you will lose this very important customer? 1234

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  • Aug 19, 2012 - 6:17AM

    Masha ALLAH. gud to hear that. seems a gift of independence day. hopefully this gift will not turn to punish for Pakistanis’.

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  • M
    Aug 19, 2012 - 8:08AM

    Awwww yyyyeeaaa!!!

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  • Azhar
    Aug 19, 2012 - 2:39PM

    Bravo! Selling 100 tons of mangoes can double Pakistan’s GDP. We are a mango republic now.

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  • fahad
    Aug 19, 2012 - 3:33PM

    @Azhar:
    man its a start, a little step. wait, be honest and keep high hopes.

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  • leila
    Aug 19, 2012 - 5:46PM

    wow,it’s really a good news!!!absolutely!!!i can’t wait taste it now!!!!where can i buy it?do pakistani mangoes to be sold in hangzhou,warmart???i love pakistani fruit very much.lol…

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  • cocroach
    Aug 19, 2012 - 10:50PM

    @leila:
    go to shanghai supermarket, or hangzhou hypermarket and ask some green colored mangoes. they are pakistani mangoes

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  • Gratgy
    Aug 20, 2012 - 12:04AM

    Islamic mangoes for kuffar markets?

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  • antanu g
    Aug 20, 2012 - 1:11AM

    @Len Aziz:
    pl dont comnent out of context…pak has been exporting mangoes to europe and us for long and there has been no complaint so farRecommend

  • Jeff
    Aug 20, 2012 - 11:58AM

    I do look forward to tasting Pakistani mangos…

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  • Sid
    Aug 21, 2012 - 3:30AM

    Pak mango lovers, get ready for the price hike in double digits.

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  • Aug 21, 2012 - 7:47AM

    “There is a reason for every season and there is season for every reason”I think its Pakistan Mango season.World Finest

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  • Aug 21, 2012 - 10:54PM

    Best of Luck!

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  • Aug 22, 2012 - 1:08PM

    Thank you everyone for your appeciation.
    Ofcourse we at Durrani Associates never look to lower our quality at any phase whether it is newer market like China or decades old market like Saudi Arabia.
    This is just the one side of the coin, other good news will soon be reached to you. We already opened new markets like South Korea, Lebanon, Mauritius this year apart from China. Soon you shall read the articles on these markets too.
    Please try to understand that we were able to compete with Thai Mango because of the cost that we have cut down after exporting via sea routes. Sea freight costs around US$0.20 / kg and by Air the freight cost more than US$1.25/kg. You can well understand the gigantic difference. Ofcourse that all depends on the Hot Water Treatment (HWT) that we are doing from quiet a long time now.

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  • Urooj Saifi
    Sep 3, 2012 - 5:34PM

    Durrani Sahib how about bringing the mangoes to Walmart in Canada. The only Pakistani mangoes we get here are the sickly looking ones at Pakistani (desi stores). The upscale supermarkets are full of mangoes from Mexico and lately from India.

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  • Fahim
    Sep 7, 2012 - 2:42PM

    @Gratgy:
    what a mindset you have ahhhh

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  • Ahmed
    Sep 11, 2012 - 5:03PM

    @ Durrani: It is a great news backed by years of hard working, Durrani sb congradulations on the success. You are right quality is main thing which matters alot, i have worked on mangoes too so have very well idea how difficult it is. There is no doubt that it is a great achievment and would be helpful for us for many other fruits and vegetables also.

    @ Urooj: i dont agree with you, quality of mangoes we have is far better than any other country and for your information from last few years we have technology in pakistan to treat mangoes for longer shelf life.

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  • ali
    Oct 16, 2012 - 9:52PM

    why people feel pain in their tummies with the name of islam….

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  • Oct 16, 2012 - 11:03PM

    @ Ahmed:

    Sir, thank you for your appreciation. Sorry for being late to reply here.
    We are working very hard and in these couple of years newer markets like China, South Korea, Lebanon, Mauritius are already opened and gigantic market like Australia is under consideration. We always try to work with the finest quality of the Mangoes.

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