Brands unite to revive the concept of Eidi

Garnier and Kayseria collaborate to give goody bags to customers.

LAHORE:

As we age, the frequency of receiving Eidi grows bleak. But retail lawn provider  Kayseria teamed up with Garnier, a leading beauty products brand, to change things up this Eid and revive the concept of Eidi.

At an event that took place at the Kayseria outlet on Monday, customers experienced an enthralling one-on-one session with professionals regarding advice on fashion, style, beauty and skin.

With the purchase of goods worth Rs4,000 at the store, each client gets a goody bag — either a free hair-cut from Alle Nora, promotions and packages by ISIS Salon or a goody bag filled with Garnier products.

“It is sad that we don’t get as much Eidi as we used to get as children — so it’s going to be fun giving the older generation a chance to get some,” said Waleed Zaman, owner of Kayseria.

Also present at the festive event was Juggun Kazim, brand ambassador of Garnier. She gave customers fashion and styling advice and told The Express Tribune, “It’s a great idea for the consumer to be exposed to the brands simultaneously.”

Part of the professional consulting team was Dr Shehla Ahmed, a well-known dermatologist in Lahore. “People ask me what basic skin care is and how to deal with dark patches,” she said. “They need to understand that it’s not necessary to apply 100 different products in order to have good skin.” While she recommends the adoption of a simple skincare routine, she also endorses Garnier products, saying “they contain natural (not synthetic) ingredients which are very good for your skin and hair.”

All in all, the evening turned out to be a celebratory family event with people shopping for clothes and collecting advice from the different consultants available.

Published in The Express Tribune, August 16^th, 2012.