Will you watch a Lollywood movie this Eid?

Published: August 15, 2012
Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY

Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY

Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY Upcoming film Shareeka hopes to receive support and appreciation from the public. PHOTO: PUBLICITY

With the release of only one new film, a low-key Eid is expected for Pakistani films this year. Syed Noor’s Shareeka is the only major production being released to audiences by Lollywood, while the much talked about Indian film Ek Tha Tiger starring Salman Khan and Katrina Kaif is plunged in uncertainty as prospects of censorship float.

Shareeka is a Punjabi film dubbed as Noor’s comeback, as his last film tanked at the box office last year. The film is considered to be a family affair, as the story line builds upon families who live in a joint system and the myriad of issues which come along with such an arrangement. As this system of living is a norm in Pakistan, it should be a film that most people can relate to.

When the film was announced on his birthday in February, Noor had earnestly stated that it was important that whatever work was done represented Pakistani cinema in a positive light. Since then, the hype surrounding it has increased, as big industry names such as Shaan, Saima, Mustafa Qureshi and Irfan Khoosat look to bring star power to the project.

“This is a film that is made in the right way,” says actor Irfan Khoosat, who sees Syed Noor as influential for Pakistani film as Waris Shah, the renowned Punjabi writer of “Heer Ranjha” who brought Punjabi literature on the map. “It has a proper story, and across the board, the director and actors put in all their efforts to make sure a good film was created, that too in some of the hottest times of the year,” he adds.

Khoosat, who also starred in Bol, says that it is important to win back the audience that was once hooked to Pakistani films. Without delving too much into the class debate, he said that the ‘viewing class’ is thirsty for family entertainment. “The elite can curse at us like they always do, our real worry is the family viewers who would routinely come to watch. We need them to come back,” says Khoosat.

“People are critical of Punjabi films without even watching them, which is unfortunate,” states Khoosat, who is hoping that this will change. “Critics are also important, but I think the biggest thing is that people come and watch the film and give it a try,” he added.

Prospective releases

While the Ministry of Commerce has issued a No Objection Certificate (NOC) which has allowed a print of the film Ek Tha Tiger to enter Pakistan, it still waits to be approved by the censorship board. Afzal Rasheed, the manager of the company importing the film said that company was unwilling to speak on the promotion of the film until everything was cleared.

“The issue of whether the film will pass censors remains to be seen,” says Rasheed. Speaking about the prospects for Eid, he said several Hollywood films would be playing, but Shareeka would be the major release amongst Pakistani films.

Ishq Khuda starring Ahsan Khan, Meera, and Wiam Dhamani, was also expected to release this Eid, but has now been delayed to Eidul Azha. According to industry insiders, the delay is due to production issues, while director Shahzad Rafique said it was a conscious decision by the producers.

“For the betterment of the film industry, we felt we should delay the film because we did not want to compete with Syed Noor’s film. There should not be any competition between film-makers at this stage,” said Rafique.

Meanwhile, confusion has also swirled about whether Billu Da Kharak starring Moammar Rana, Shafqat Cheema and Saima will premiere. The film was quietly shot six months ago and according to producers, will be released shortly after Eid.

Published in The Express Tribune, August 16th, 2012.

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Reader Comments (17)

  • sensible
    Aug 15, 2012 - 9:15PM

    “Billu Da Kharak” LOL!


  • Syed
    Aug 15, 2012 - 10:11PM

    Movie making must really be a very tough job


  • Aug 15, 2012 - 10:52PM

    Can we please get rid of these Noor-Saima duo? Kindly someone BAN these people in Pakistani Cinemas and give a chance to young independent film makers to screen their movies. PLEASE !


  • Zeta
    Aug 15, 2012 - 11:14PM

    I’m gonna watch “WAAR” if its releasing. Or any other good of its caliber.


  • Pak1
    Aug 15, 2012 - 11:23PM

    The film industry should be moved from Lahore to Karachi/Islamabad and all the oldies should be forcefully retired to restore Pakistani cinema.


  • M_ALI
    Aug 15, 2012 - 11:55PM

    Just Compare Dark knight Rises, with this Saima movies, we are not 0.001% of them if not 10%


  • Iqbal
    Aug 16, 2012 - 1:09AM

    I thought Lollywood was dead! All actors seem to be moving across to Bollywood.


  • Syme
    Aug 16, 2012 - 1:17AM

    Danish Mugal, who is stopping the young independent film makers? Nobody is stopping you to make a movie. I am proud of Saima, Reema, Meera and Veena Malik. Movies are exaggeration of real facts, so Billu Da Kharrak or Ek gujjar so Bashmash kind of movies are justified. These movies speaks volume about the political landscape of Pakistan where a Dictator is always welcomed.
    I agree Dark Knight rises is a great movie but where is the market for Pakistani movies? If there is no viewership or if people are too ashamed to watch their exaggerated culture then local industry is forced to produce movies of carnal issues.


  • Salman mirza
    Aug 16, 2012 - 2:06AM

    Cinema , art. , literature , science etc are the traits of progressive society unlike pakistan. Pakistan gets easy with mullah , dictatorship , Pseudo science and bigotry. Forget movies here – just watch mullah shows in tv channels.


  • Aug 16, 2012 - 10:25AM

    sayed noor ????? no way i would prefer sitting at home or sleeping
    even if sombody offers a free wicket?.. are you kidding me.. no way!!!!


  • Xara
    Aug 16, 2012 - 1:08PM

    who gonna watch these movies seriously :O …….even truck drivers would prefer to watch katrina instead of saima :P


  • Azeem Aslam
    Aug 16, 2012 - 1:16PM

    No never


  • ather khan
    Aug 16, 2012 - 2:28PM

    ban ek tha tiger. it is defaming pakistan. if anything bad is said about india , it would never allowed to run that film in india. pakistan should do the same.


  • Aug 16, 2012 - 3:05PM

    Got to be kidding!


  • Saad Aziz
    Aug 16, 2012 - 7:18PM

    i will watch either Waar,seedling,mudhouse and the golden doll,gol chakkar,siyaah from pakistani movies


  • Waheed malik
    Aug 23, 2012 - 10:11AM

    only Badmash can see such kind of movies..Fikm industry should be transfer Lahore to karachi and IslamabadRecommend

  • Raza Khan
    Sep 29, 2012 - 9:37PM

    Not even in 1000 years!Recommend

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