Lahore flocks to Labels’ pre-Eid extravaganza in droves

The boutique has emerged as a strong choice for women on the hunt for Eid clothes.

Momina Sibtain August 08, 2012


We’re one day closer to Eid and panic is filling the air as women are left with less time to get their hands on the perfect Eid outfit.

Multi-brand retail boutique Labels exhibits various designers’ collections under one roof, making it a strong choice for women who are on the hunt for Eid clothes. The boutique conducted a two-day Eid extravaganza with 12 different designers including Elan, Ayesha Khurram, Rabia and Nevine, Sana Khan, Sania Maskatiya, Hina Butt and Nadia Ellahi. Formal and semi-formal attire between Rs8,000 to Rs30,000 was specifically exhibited for Eid.

“I am all sold out,” said Sana Khan, with a smile on her face. Seated next to an empty rack soaking in her success, she said that she could not have been more content. “People trust Labels for its quality and variety and this is the reason why it is doing so well,” she admitted. “I feel my cuts and affordable prices are the reasons behind my success and I am very happy to be here.”

Designers Rabia and Nevine were also overwhelmed with the positive response they received at the event. “Labels has a very good clientele. It has loyal customers who never seem to waver,” said Nevine, adding that she has never “had any issues” with the boutique.

Also present at the extravaganza was Anum Javed, owner and coordinator of Labels. “The response has been great so far and we exceeded our targets by mid-day,” she exclaimed, utterly pleased with the outcome. However, in terms of recent trends and styles, she feels that fashion hasn’t exactly changed in the past year. As far as cuts are concerned, she feels that people have been “experimenting with embellishments and various prints”, adding that the frequency of screen printing in the fashion world has drastically increased, with almost every other designer giving it a shot.

A pleasant surprise at the event was the presence of residents of Faisalabad who had made their way to Lahore with the sole purpose of attending this exhibition. “There is so much variety here,” said Bano Usman, a housewife from Faisalabad. “Even though we have a Labels outlet in Faisalabad, it is not as well stocked and diverse as this one,” she added, saying it was her first time at Labels, Lahore.

The event also witnessed old friends and acquaintances bumping into each other after years of no contact, turning this shopping event into more of a warm pre-Eid gathering in a joy-filled atmosphere.

Published in The Express Tribune, August 9th, 2012.


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