Marketing conference: Author finds potential in Pakistan

LAHORE: Fredrik Härén, best-selling author and speaker on creativity and innovation, spoke at the Marketing Conference 2012 held today here at a local hotel.

Härén explained through his keynote presentation why some global brands merely survive, while others thrive. He said: “Pakistanis have the potential to be some of the most creative people in the world.”

The day-long conference titled ‘Inspire & Ignite Marketing Excellence’ was organised by Terrabiz and attracted over 300 marketing professionals, while featuring a line-up of top international and national speakers.

Engro Foods, Warid, Nestle, Dalda and TCS participated as the main sponsors in this conference. Representatives from some of the biggest Pakistani brands spoke about their experiences in the conference.

Published in The Express Tribune, July 6^th, 2012.