Range Rover rolls out another option in luxury cars
After Mercedes Benz and BMW, Range Rover has also increased its presence in the Pakistani market by introducing a new vehicle amid the increasing demand of luxury cars.
Sigma Motors CEO Col (Retd) Syed Zafar Uddin Ahmad briefed diplomats and businessmen – guests and potential clients – at the unveiling event on Tuesday about the technology being used and other features of the compact yet luxury SUV.
Evoque is a fuel efficient vehicle that gives more than 13 kilometres per litre, said Ahmad. The average consumption claimed is much less than the latest Honda Civic.
The UK-manufactured Evoque is priced at Rs9.2 million, Ahmed said, adding that the small and sporty vehicle is designed for all types of roads – mountains, desert and other rough terrain roads.
The Range Rover Evoque has the latest generation parking assist system which can park the car in a very short space, just 1.2 times the length of the car.
Sigma Motors, Ahmed said, is the only one to successfully assemble vehicles based on European technology and introduce the same in the automobile sector in Pakistan. Sigma Motors Limited is the supplier of Land Rover and Range Rover vehicles in the country.
The company started local assembly of Land Rover Defender variants in 2002 and as of today a total of 12 variants are being assembled in Pakistan.
Speaking to the media earlier on, British Deputy High Commissioner and Director for UK Trade and Investment for Pakistan, Francis Campbell said the Land Rover product facility in Pakistan speaks volumes about the relationship between the UK and Pakistan.
“The launch of Evoque is part of our commitment with the Pakistani government to build on the bilateral trade relationship between the two countries,” Campbell said. “Investments such as this will contribute towards our goal of increasing trade between our two countries every year to £2.5 billion by 2015,” he added.
“Range Rover Evoque is a quantum leap in the evolution of Range Rover and we are very excited to bring it to Pakistan,” he said.
“With ventures like this, we hope not only to meet this target but even exceed it,” Ahmad added.
Published In The Express Tribune, June 13th, 2012.
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@SHAHID: You are absolutlely right.only corrupt elements who are devoid of the harsh realities this country is facing,will buy these vehicles.
Rich Pakistanis have great taste.
Keep buying our cars
where money coming from that ppl having such luxuries come on see the condition of country should attract foreign investor to invest in Pakistan
God only knows when they will decrease the duties.
I know loads of people in Punjab who have this. I don't think many Pakistanis are aware of the level of lifestyle rich Punjabis enjoy,
In a country where the fabric of morals and ethics is torn and shred to pieces, the life of middle man and below becomes a horror story while the corrupt and debauchers enjoy the fruits and luxury of their immoral deeds spending stolen money on such items. History repeats itself. Czar Nicholas of Russia, King Louis XIV of France and so many other corrupt leaders were removed or killed by people when their corrupt teams were spending peoples money on buying the likes of BMWs, Land-Range Rovers, Mercedes Benzs, Audis, Porsches etc; etc; of their era & times. Such is the condition approaching Pakistan. God have mercy of our country and let this corrupt clan mafia and their families be eliminated by people of Pakistan publicly.
this is also prove that in Pakistan if you work hard and manage your life smartly you able to afford luxury. I know lot of people who deserve luxury and In Pakistan getting it If your poor and I think you are the first one to take blame. A Taxi driver with seven kids is always remain poor , not only that he give seven more poor to nation. this is a harsh reality.
By The Way, this product can not be Halal... Afterall, JLR (Jaguar, Land Rover) is owned by an Indiancompany - Tata Motors !!!
I fear the Ghairat Brigade will raise this issue...
why are we not making these cars rather than just assembling them?
So the demand of Luxury cars is on the Rise in Pakistan???....I reckon something is fundamentally wrong with this country where Luxury products demand is increasing while people dying of hunger and descending below the poverty line is increasing at the same time....!!!!!!!!!.