ICC picks Malinga to promote World T20

Malinga will be the 'face' of the World Twenty20 advertising campaign, says ICC in a statement.


Afp June 08, 2012

NEW DELHI: The International Cricket Council on Friday named Sri Lanka's Lasith Malinga as the event ambassador for the World Twenty20 to be held in the island nation later this year.

The explosive fast bowler with the sling-arm action is expected to play a key role in Sri Lanka's fortunes in the 12-nation event starting on September 18.

Malinga will be the "face" of the World Twenty20 advertising campaign in the host nation and will promote the event globally, the ICC said in a statement.

"His distinct, stylish and colourful personality is synonymous with the intensity of Twenty20 cricket," the governing body added.

Malinga, 28, who gave up Test cricket last year to prolong his limited-overs career, said he was "honoured" to play a part in the first World Twenty20 to be hosted by an Asian nation.

"I sincerely thank the ICC for giving Sri Lanka the opportunity to host an event of this magnitude and I invite all cricket fans to show their support and unite in the spirit of the game," he said.

Malinga is the only bowler to have taken four wickets off successive deliveries in international cricket, achieving the feat against South Africa in the 2007 50-over World Cup in the Caribbean.

He is also the only bowler to have claimed three one-day international hat-tricks.

Malinga has taken 101 wickets in 30 Tests, 186 wickets in 118 one-dayers and 40 wickets in 32 Twenty20 internationals.

England will defend the title at the fourth edition of the World Twenty20, having won the 2010 event in the Caribbean. India (2007) and Pakistan (2009) won the first two editions.

COMMENTS (5)

Lallo Prasad | 11 years ago | Reply

@Aka, I think you need to take a course : Marketing 101

Aka | 11 years ago | Reply

@wazi: use sum common sense..if pepsi stop promoting no 1 gona buy der product...bt dis is totaly difrnt case... Even If icc stop promotng t20 people gona watch it.

VIEW MORE COMMENTS
Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ