Veet Miss Super Model changes it up

Catwalk Productions, Veet decide to have contest in form of reality TV show with 10 contestants from Karachi, Lahore.

KARACHI:

Veet Miss Super Model Contest 2012 is back with a bang. It’s scheduled to start by the end of May and is expected to be more exciting and on a larger scale this time around.

In order to add some zing, Catwalk Productions and Veet have decided to have the contest in the form of a reality TV show, consisting 10 contestants from Karachi and Lahore. Stretching over eight episodes, the show will be aired on some of the leading television channels of Pakistan. As stated in their press release, all the selected contestants will be shifted to Veet Pent House in Karachi during the show.

Talking about the show, Frieha Altaf, who had choreographed and produced the event for the past two years, explains, “The whole process is very different from Tyra Banks’ ‘America’s Next Top Model’. I don’t want people to compare the two shows. I don’t eliminate everyone from the Veet show; my aim is to bring new faces in the industry and give them a chance.”

She further adds, “Last year, after Veet Miss Super Model Contest 2 ended, seven girls got selected who are now seen at fashion shows and fashion weeks. One of them even got selected for the cover shoot of She magazine. The show served as a launching pad for these girls who are now doing well in their careers.”

In the newer version of the show, the girls are supposed to live in a pent house, where they will have to face the various challenges in the process of becoming a model. “A reality TV show would give the audience — girls in particular — a chance to learn from these aspiring young models on how to groom themselves. It’s going to be a rich, learning process,” Altaf adds.

Published in The Express Tribune, May 18^th, 2012.