Sana Safinaz to open retail stores

The designer duo believes now is a good time to think about business.

KARACHI:

To say that Sana and Safinaz are the uncrowned queens of pret-a-porter category and lawn would be an understatement. Within a short span of time, the duo has managed to have a cult following, the growing strength of which can be seen in a Sana Safinaz Lawn exhibition every year. The two are now expanding their brand further by opening retail stores across Pakistan and by stocking an exclusive collection in the Canadian store Signature. Inc.

Sana Safinaz outlets in Pakistan

In a press statement, Safinaz Munir of Sana Safinaz stated, “With an emerging middle class and increasing brand awareness in Pakistan, it is an ideal climate to branch out into retail. There is a high demand for economical, quality fashion products and in light of this, Sana Safinaz will be offering a one-stop shopping experience for busy women and girls.”

Without disclosing the actual location of the store, she stated in the press statement that, “Our retail store will provide a range of fashion apparel and accessories including footwear, jewellery, bags etcetera. There will be a mix of fabrics and everything from day wear to evening wear will be made available at the stores. The plan is to open two retail shops in Karachi and one in Lahore. Once these stores settle well in the market, the brand will further expand.”

Sana Safinaz’s Export Collection at Signature Inc.

Meanwhile, the duo also has a little something for their clientele abroad. Sana Safinaz Export Collection is going to be stocked at Signature Inc. (a multi-brand store in Toronto Canada) by early June 2012. The price of this line ranges from $400 to $650.

Published in The Express Tribune, May 17^th, 2012.