Seminar: Haier makes record revenue in 2011

LAHORE: Haier Pakistan held its 2012 Brand Seminar attended by a considerable number of dealers from all over the country. The top brass of the organisation were also present namely, Managing Director Shah Faisal Afridi, CEO Yujun Song, Country Head Marketing and Sales Munawar Durrani, to share Haier’s achievements over the last 10 years, with specific discussion of the business growth during the current fiscal year. Afridi announced that record-breaking revenue figures were achieved in 2011 where 90% of sales targets were realised and marketing investment in the country has been set to reach 50% in 2012 from 30% last year. Moreover, the press release stated that Haier’s market position jumped to 2nd position from 7th previous year, and now the company aims for the top spot through constant innovation, developing environmentally-friendly products and facilities and constant upkeep of business ethics.

Published in The Express Tribune, April 26^th, 2012.