British fashion designer Victoria Beckham had her soccer-superstar husband “David in mind” when helping create a new special edition of Range Rover’s off-road vehicle, the Evoque, according to Reuters.
“I’ve stayed very true to myself. I’ve designed a car that I want to drive, a car that I think David wants to drive,” the former Spice Girl said in an interview in Beijing. “I think that the car has a masculine edge, although women will also drive this car,” she added. Beckham, who admitted she had never done a project like this before, said she had learned “an enormous amount.”
“I consider myself so blessed to do a job that I love and this has been a great experience for me,” said Beckham, wearing a sleeveless striped dress from her own collection. She said she searched for inspiration in many places. “I did a lot of research and not just with cars, old and new, but boats, planes, movie stars, different locations,” she said. “It would be hard to pinpoint exactly where the inspiration came from.”
Meanwhile, the brand’s design director Gerry McGovern said in a statement, “Working with Victoria, the intention was not to change the fundamental architecture of the vehicle, but to extend its character in a new direction.” McGovern also revealed it was Beckham’s fashion sense that kick-started their collaboration, with the former Spice Girl arriving at the pair’s first brainstorming session wearing no jewellery other than a chunky, rose gold men’s watch. “I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist,” he said.
From there, they agreed their special edition Evoque would “introduce a softer touch to the bold, assertive exterior colour scheme”.
Hence, the special edition Evoque features exclusive, hand-finished matt paint, the first for a Land Rover-type vehicle. The vehicle also has rose gold accents on the grille and gloss black forged alloy wheels. Inside, the four-seat coupe includes vintage-inspired leather seats, rose gold-plated accents and features trimmings of black lacquer. (With additional information from dailytelegraph.com.au)
Published in The Express Tribune, April 24th, 2012.
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In the middle of such hardship, all these people (Like the Beckhams) worried about is there prestige, designing cars? I know land rover has to sell cars, 1. Am I wrong in believing that the world is turning for car that’s more efficiency cars? 2. If the earth is getting hotter, and using the principle that one and one stone will full a basket, then why is these people so American, its only Americans that believe, America is not on planet earth and not part of the world. So if this world is getting hotter, I would like to know where will there go. 3. Has anyone take a good look at this woman, since she is in adverting, has any one thought of giving her a contract to advertise how to leave with anorexia
This story is come in Dawn long time ago in cars section