Lifestyle Pakistan: TDAP flies to India

Published: April 8, 2012
Some of Pakistani fashion industry’s biggest names will participate in the Lifestyle Exhibition to be held in New Delhi. PHOTO: MUHAMMAD SHERAZ

Some of Pakistani fashion industry’s biggest names will participate in the Lifestyle Exhibition to be held in New Delhi. PHOTO: MUHAMMAD SHERAZ

KARACHI: The Trade Development Authority of Pakistan (TDAP) held a press conference in Karachi on Friday to announce the country’s first mega lifestyle exhibition, Lifestyle Pakistan, in New Delhi, India.

More than 100 renowned lifestyle brands (set-up by fashion designers, furniture makers and arts and craftsman) will fly to India to participate in the Lifestyle Exhibition being held from April 12 to 15 in New Delhi, India.

While speaking about TDAP’s first cross-border venture, Tariq Puri, Chief Executive of TDAP said, “TDAP is having a one of its kind government level event in India. Pakistani Ministry of Commerce and TDAP are helping lifestyle brands to take their creativity to India, where Indian Trade Promotional Organisation and the Indian Ministry of Commerce will welcome them and exhibit their work at the Lifestyle Exhibition.”

The event will be inaugurated by Pakistani Commerce Minister Makhdoom Amin Fahim and Minister of Commerce, Industry and Textiles of India Anand Sharma on April 12. Puri informed the media that some of Pakistan’s top companies belonging to the fields of lawn and fashion apparel, home textiles, furniture, leather goods, Sindhi crafts and even Pakistani food will get a chance to explore the Indian lifestyle market. Some of the bigwigs, who are crossing the border for the love of cultural exchange, are Gul Ahmed, Alkaram, Hub Leather, Khaadi, Junaid Jamshed Lawn, Orient Textiles, Nishat Textiles, Asim Jofa and Chen One.

According to Puri, “Seventy per cent of commodities have already crossed the Wagah border and the first flight of the exhibitors will leave from Karachi to New Delhi on April 9.”

A slide presentation, comprising of pictures and video clips from previous fashion weeks, was also shown at the conference by Sidra Iqbal, whose company Statuspro is handling Media Engagement and Communication of the project in both India and Pakistan. The presentation was panned by journalists, who labeled the fashion clips as Indian fashion on Pakistani ramp and said that the entire project seemed too ambitious and expensive. Even though the media seems a bit critical of the venture, only time will tell what this exhibition is capable of.

Published in The Express Tribune, April 9th, 2012.

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Reader Comments (22)

  • salman
    Apr 9, 2012 - 2:21AM

    The lady in Flag-Green colour forgot that she is still in Pak, so is her translucent leggings are good to flatter the minister ( with a fake smile) but not Masses !


  • syra
    Apr 9, 2012 - 2:27AM

    (set-up by fashion designers, furniture makers and arts and craftsman) , but all the names mentioned are big textile giants, groups – none of the fashion designer mentioned, even JJ, AJ and Khaadi are mass producers , Gul Ahmed is already selling in half of the major cities of north and west India. TDAP just doing a PR stunt utilising public funds through a PR firm ?Recommend

  • Ravish
    Apr 9, 2012 - 6:25AM

    @salman, What is your problem with someone’s personal decision? Its her choice what to wear and what not to, you’re a nobody in her life to guide her terms.


  • cosmo
    Apr 9, 2012 - 6:31AM

    Man, you do have a sick mind !! Of everything you could only stare at those legs and come up with the most nonsensical comment ever put on ET forums.


  • Pollack
    Apr 9, 2012 - 6:43AM

    @salman: “leggings are good to flatter the minister ( with a fake smile) but not Masses !”

    Ok Mr.Taliban. I am sure she heard you and will cover herself from head to toe in black like the lal masjid girls to uphold the “honor” of Pakistan. :-)


  • Pollack
    Apr 9, 2012 - 6:48AM

    @salman: By the way, I didn’t even notice that her leggings are translucent untill you mentioned it. I wonder why your focus went straight there? You have “dishonored” Pakistan by focusing on a woman’s translucent leggings. I have a problem with that. :-)


  • Salman
    Apr 9, 2012 - 8:52AM

    be it translucent or opaque , but She could have dressed modestly like the other women in the picture. ( and they neither look Talibans) representing Pakistan , in traditional Pakistani manner ;)


  • Komal
    Apr 9, 2012 - 9:07AM

    I think its easier to get through selection process in Pakistan if you wear western clothes and speak pinglish , so its not the girl’s fault but the way things work in Pakistan…. so take it guys and chill xx


  • Abid
    Apr 9, 2012 - 10:28AM

    Pakistan is not dishounoured by asking some one to dress in decent manner, and why you label every one as ‘Taliban’ as one ask to remain in certain values?
    i think you are dis-honouring the shuhda of Jamia Hafsa by bringing them in conversation in a very lame manner , which has nothing to do with this topic, AND covering them selves were their choice ! again a Liberal Fascist will deny this basic ‘Human Right’…


  • Riaz Khan
    Apr 9, 2012 - 11:19AM

    Mr. Tariq Puri is a incredibly dynamic kind of individual with very innovative ideas to market Pakistan globally. I had the privilege & honor of working with him, when I was in TDAP & he was Economic Minister of Pakistan in Brussels & found him very extra-ordinary kind of civil officer who could think out of the box & deliver. Good luck to TDAP & Mr. Puri. Riaz Khan


  • Apr 9, 2012 - 2:52PM

    It is very good news for world top importer of fashion business countries because India is the hub of the Asian countries .This is new cheater of the history of the indo-pak .


  • raw is war
    Apr 9, 2012 - 7:11PM

    @ salman

    what mistake did the lady commit?


  • Apr 9, 2012 - 7:43PM

    But she can wear it when she comes to India. We don’t have any problems with that. Pray! Why are your eyes straying in the first place? She is modestly and appropriately dressed. That’s not a bikini or night dress is it?


  • Malaika Khan
    Apr 9, 2012 - 11:57PM

    @Dr Priyanka:
    Modesty has its different standards on either side of Border, One can definately wear Bikni too in Indian beaches, but here we have our own value so each to their own :)


  • manish rohera
    Apr 11, 2012 - 3:12AM

    @Malaika Khan:
    ma’m sorry to say but for a girl to say like this is quite weird and i have seen many girls wearing such kind of stuff regularly and will only say that ones decency is not by clothes but is in ones eyes and i see nothing dishonorable in those clothes
    manish rohera


  • abida hameed
    Apr 11, 2012 - 9:46AM

    God, Will ET delete all the above comments regarding the ‘leggings/tights’ ?
    makes me puke … article was meant to discuss the Delhi-TDAP thingy, definately not the dress in picture above ….and Mr Rohera , every girl has a choice to coment from her school of thought, nothing weired Gentlemen !


  • alicia
    Apr 11, 2012 - 4:11PM

    I didn’t even realize what she was wearing until I read ur comment. Funny how your eyes were able to detect that so easily


  • gp65
    Apr 11, 2012 - 8:14PM

    @Malaika Khan: “With regards to customer experience, I have indicated in the document that every single loan with this exclusion goes red. I wanted to keep the presentation succinct, so I left it at that. I understand from Amanda that she has to jump through hoops because sometimes the CRMs refuse to reach out to the borrower because they do not believe it is their task to dissuade the borrower from a mod he has sought.”

    Enough with the hypocrisy. We too have seen some Lollywod movies and how girls dress and dance. Also seen Pak models. People in showbusiness even in Pakistan (as also India) dress somewhat differently from ordinary folks. By showbiz standards – even of Pakistan, the lady is quite modestly dressed.It is Salman’s mindset that has a problem not the woman’s choice of clothese.

    As for the Taliban accusation, it is coming because salman is trying to dictate his personal values to someone else.


  • Tabrez Durrani
    Apr 11, 2012 - 11:10PM

    @salman: Bravo bro! only u have the courage to speak ur heart…rest can all speak about freedom of expression! hehe


  • haroon
    Apr 12, 2012 - 5:09AM

    When human history starts, they were naked but slowly with the education and experience they understand the importance of covering their body. they start covering them self with leaves and than with clothes and proper freely clothes because it is natural. but now it is again going towards the back. may be it is the name of modesty. As a Pakistani we want to be on extreme side that is true.
    i want to ask a question here. may be this question does not fit with the picture. but it will help to understand the concept of modern western culture and covering your body.
    If i throw 2 toffees in the sand?. One toffee has a cover and other toffee is without cover. than ask from you which one you want to take? i will take the toffee with rapper (cover). just apply the same rule with girls. one covering his body properly and other with western style which is their culture not Asian. hope you will get answer in your mind according to your mind.


  • haroon
    Apr 12, 2012 - 5:13AM

    Every one is saying that Salman is wrong. why are you giving so much important to wrong things in your life?. some people said that salman has its own viewd and trying to impose on other. are you people are so week from your mind that you accept other views easily :)


  • Tilopa
    Apr 12, 2012 - 3:51PM


    Culture is an evolving entity.
    What is your culture nowadays won’t be the same 200 years from now when we will be living on Kepler22-B.

    Culture changes as time do.If you stick with it for long,you will become dead.


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