Pakistani game developer joins ranks of Atari and Kabam

Published: April 7, 2012
White Rabbit Studios is the only Facebook gaming studio from South Asia. PHOTO: FILE

White Rabbit Studios is the only Facebook gaming studio from South Asia. PHOTO: FILE


A Pakistani social game developer is poised to join global gaming giants Atari and Kabam after accreditation from 6waves – the largest Facebook game publisher in the world.

According to a news release issued here, Islamabad’s White Rabbit Studios is the only Facebook gaming studio from Pakistan – and in fact the entire South Asian region – to be featured in the list of key social game developers. As a result of this partnership, the company will gain access to more than 30 million users in 6waves’ gigantic Facebook user network, said the release.

While White Rabbit Studios is a three-year-old game development company, primarily and solely focused on content creation, the Islamabad-based set-up is already considered a veteran in the social gaming scene. It is funded by a prominent Pakistani-American entrepreneur and first came to the fore in early 2010 with the release of Pakistan’s first social game on Facebook – Feline Frenzy – the release added.

White Rabbit’s Facebook partnership with 6waves will lend it an opportunity to become one of the leading content creation companies in South Asia; a rare feat in the services dominated IT sectors of Pakistan and India. “It is very exciting to see our company’s name mentioned along with the likes of Atari and Kabam,” said CEO of White Rabbit Studios Hassan Baig.

“We’re very confident in our ability to compete with the finest minds in centres of innovation across the world. We can do everything they can, and at more favourable economics. We may be considered underdogs at present, but the future, beyond any doubt, will belong to us,” he said.

The multi-billion dollar social gaming industry is reported to be growing at a faster pace than Hollywood, the press release stated; adding that 6waves has previously published several hit games on Facebook, and their partner vetting process is considered one of the most rigorous in the industry.

Overall, White Rabbit’s strategic partnership with 6waves not only bodes well for the future of the IT sector in Pakistan and portrays a new face of the country to the world, but also scripts an interesting new chapter in the history of tech rivalry between Pakistan and India, observed the release.

Published in The Express Tribune, April 7th, 2012.

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Reader Comments (22)

  • raw is war
    Apr 7, 2012 - 11:24AM



  • Faesal
    Apr 7, 2012 - 11:34AM

    Pakistani gaming industry is booming at rapid pace. Its only matter of time when we will have big releases on PC format


  • Asad
    Apr 7, 2012 - 12:59PM

    There has been decline in the official IT rankings but organizations and talented individuals are making head way into the IT field. Despite of all the going ons in Pakistani good to see people being resilient and talent speaking for its self.


  • Zabandraz
    Apr 7, 2012 - 1:24PM



  • hina
    Apr 7, 2012 - 2:43PM

    Yet again I am astounded by the inherent intellectual capacity and intelligence of these game developers from Pakistan. I bet you some Indians reading this will get jealous or say negative things. Keep it up game developers in Pakistan. Well deserved.


  • Fahad
    Apr 7, 2012 - 3:40PM

    Amazing!! love Baig’s confidence, all the best to White Rabbit Studios :D


  • harkol
    Apr 7, 2012 - 4:55PM

    Hina: You are mistaken.

    Most Indian IT experts have always known the quality of technical talent in Pakistan is second to none. World’s first PC virus was written by two Pakistani brothers who still run a company in Pakistan back in 1989.

    The problem as usual lies in the business infrastructure and business confidence. Also about the scarcity of trained manpower as Pakistan hasn’t focused on creating large education infrastructure. Also, westerners, who are mega consumers of IT, weren’t comfortable doing business.

    If the establishment can ensure focus on peace and growth (instead of religion and contentious issues), then Pakistan IT industry can make a proportional growth to Indian SW industry and can earn between US$10-20billion annually within a decade.That’s 15-20 times more than US Aid!

    Question really is where Pakistan wants to head.


  • Ajamal
    Apr 7, 2012 - 5:01PM

    Congrats and Greetings from India. Keep it up !!!!!!!!!!


  • Farhan
    Apr 7, 2012 - 5:19PM

    Another good news from the gaming industry of country. Keep it up guys!


  • Senman
    Apr 7, 2012 - 6:16PM

    Jealous of what ? that Pakistan will become peaceful state? come on Indians would always wlcome this over Hafiz Saeed.


  • Yash
    Apr 7, 2012 - 9:35PM

    now this is one piece of news that i like….

    hearty congrats to this guy….

    i was myself thinking of developing a social networking game….but dint know where to start…this news has helped me a lot…

    might collaborate with this firm in 2-3 years….


  • Mustafa Hanif
    Apr 8, 2012 - 2:59AM

    This is so inspiring … It really is, this article may serve as the final push for me to leave my job in the biggest game development studio in Pakistan and start my own company …


  • WeAreBest
    Apr 8, 2012 - 4:22AM

    Indians are not jealous… we just know that we are the best.

    The whole world is bowing to India. Pakistani news are made up. ET should investigage before publishing these stories.


  • waleed
    Apr 8, 2012 - 6:40AM

    @harkol: hey,
    very well put. I like the way you replied to hina’s comment. hats of to people like you who still think about peace talk and not blaming the other country for any stupid reason so never lose hope and know that there is always a hand somewhere across that border line in thirst of peace. I still believe we are one. It’s only the matter of time when my people (Pakistanis) and Indians will realize what friendship is all about. Lets celebrate the fact that we have talent in the country and not fight over it and congratulation to the game developers. This is not the end to success and there will never be.


  • MK
    Apr 8, 2012 - 6:52AM

    Stack-Zero is one of the first Pakistani games on Android mobilesRecommend

    Apr 8, 2012 - 8:56AM

    Pleasantly shocked at your positive comments without a trace of venom, bias, hate and other negative attributes mostly common in our cross border exchanges. Are we growing up?


  • Maria
    Apr 8, 2012 - 10:34AM

    @WeAreBest: Great news for the Pakistani IT industry. I don’t care about what does or doesn’t go on in India. What surprises me about Indians is that they always feel compelled to write on Pakistani news sites whereas most Pakistanis don’t care about writing on Indian news sites. The fact that you are obsessed with Pakistan and need to trumpet your own achievements only tells me that Indians are very insecure.


  • Fauzia Mussarat
    Apr 8, 2012 - 11:08AM

    Fantastic… talent shines here, too!!


  • mohib
    Apr 9, 2012 - 2:03AM

    @WeAreBest, The story 100% true. see the below link.

    as far as the game is concerned, We are very close to the finish.
    and for the discussion about Pakistan and India, its not the right forum but let say it this way. there are bad people on both sides. We have to accept the truth and find our way forward, its simple as that.


  • Me
    Apr 9, 2012 - 10:33AM

    @ET ‘Fly By’ is the first facebook game of pakistan.


  • Apr 16, 2012 - 12:03PM

    This news is of great honor for Pakistan


  • SaQiB
    Apr 16, 2012 - 1:30PM



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