KARACHI: The United Bank Limited’s branchless banking service, UBL Omni, has won the GSMA Global Mobile Award 2012 for “Best Use of Mobile in Emergency or Humanitarian Situations”, says a press release. The branchless banking service has been recognised for its effective cash disbursements and this sets the benchmark for utilising technology effectively during emergency or humanitarian situations. The announcement was made in a ceremony at Groupe Speciale Mobile Association’s (GSMA) Mobile World Congress in Barcelona, Spain on February 28. For UBL Omni, the judges commented that there was growing interest in how to direct aid payments to the needy and this scheme utilising mobile phones is a valuable initiative. UBL President & CEO Atif R Bokhari said, “Our customers have always had faith in us and now the world believes in our dedication and commitment to innovate a new dimension in branchless banking.”
Published in The Express Tribune, March 6th, 2012.