Pakistani film director Shehzad Rafique has marked the New Year by announcing that he will be directing a film Ishq Khuda. The director held an inauguration ceremony at the Alhamra Arts Council which was hosted by veteran screenwriter Pervaiz Kaleem. Produced by Saleem Zubair and written by Pervaiz Kaleem, the director has casted versatile actors including film stars Meera, Saima, Zara Sheikh and Ahsan Khan.
Rafique is primarily known for his Punjabi romantic film Mohabbatan Sachiyan and the success of his 2004 release Salakhain. Having developed a reputation over the years for creative storytelling using traditional concepts, Rafique’s film announcement has been endorsed by superstars like Shaan and director Syed Noor.
Regarding the story of the film, “It’s too early to disclose the details but it will be about the search for true love. The theme is based on Sufism — we want to promote tolerance while also making the film thought-provoking for viewers,” says Rafique who plans to start the shooting for the film on January 18.
In terms of technology, Rafique explains that the overall project will take eight to nine months to complete, the film will be shot in Sargodha and the production process will be completed in India or Malaysia. “Since Ishq Khuda is being produced on the same format as most Bollywood films, the quality should be up to the mark,” says Rafique.
Regarding the film content, screenwriter Pervaiz Kaleem says, “There will be no violence in the film. I have done over 200 films; I personal feel there is something special about Ishq Khuda.”
Published in The Express Tribune, January 13th, 2012.
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Very Well Said Aisha!
Shaan is a pompous typical Lollywood ex legend who was the reason that the Pakistani film nearly died. Shaan & company were responsible for the vulgar filthy films that Lollwood produced he acted as a little prima Donna when he worked with Khuda ke Liya because he was so used to getting all the attention so he spoke badly of Shoaib Mansoor but was bravely put on his place. Mr. Mansoor set the stage for this brave independent trend that has exposed this splurge of films that is introducing a splash of young talented fil makers that has the worlds attention. I think it is the responsibility of the Goverment to have a Public Relations Department in major countries to promote these films appearing on talk shows talking about the struggles of film making and tickling the interest of major film houses to use actors, actresses, technicians, singers song writers of Pakistani origin.The Pakistani Goverment in league with its embassies do an embarrassing job of promoting Pakistan even the citizens of Pakistan are more familiar with Bollywood & Hollywood films & are only involved with illegal downloading privacy in subject to their own Pakistani films. Then people like Ali Zafar would rather just let Bollywood swoon over him instead of acting in any independent films if he is frustrated with the poor quality status of Lollywood. This proves that Ali is more concerned about his bank account than his art. We need to have an honest conversation with ourselves if we don't support our new pioneers Of film makers then we have no HOPE!
Shaan is in the cast of the film ! He is playing the lead role ! Well seems to be a different project from the usual Lollywoodyy stuff :P lets see...!
I was about to comment that, why Shaan's photo is being used as DP if he is not there in the cast!.....sounded like cheap branding tactic.....
Stop copying Bollywood please. Start making your own movies rather than following in the footsteps of India. Look at Bilal Lashari and Shoaib Mansoor. They are producing and directing movies which are completely different from the regular Bollywood stuff and they are really excelling.
Article lacking the strongest part of the movie... Shaan is also part of the cast..you didn't mentioned that at all..