Ignored: Nokia smartphone fails to turn tide

HELSINKI: Nokia’s long-awaited Windows phones may be too little, too late in the smartphone war dominated by Apple and Google, despite positive reviews by handset critics. Its first Windows model, the Lumia 800, has won little interest from consumers. Smartphones using Microsoft software have just a 2% market share, compared with Google Android at around 50% and Apple at 15-20%. “There isn’t much room left for a third ecosystem. The smartphone market is consolidating fast,” said Bernstein analyst Pierre Ferragu who rates Nokia a “sell”.

Published in The Express Tribune, December 25^th, 2011.