
In order to save classical music the private sector has to step in. Programmes like Coke Studio, sponsorship for concerts and albums for classical musicians are needed as well as joint ventures with foreign artists. These efforts will highlight this genre of music to more youngsters and eventually create a target audience/demand for it.
Our heritage of classical music is an immense treasure trove which needs preservation. Waiting for official bodies to come to their senses will do no good.
Published in The Express Tribune, July 23rd, 2010.
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