Didn’t we tell you that political parties will start taking social media seriously? One might argue that they were already into it but the importance and weight for social media after PTI’s jalsa in Lahore has escalated like never before.
Keeping in line with the need of the time, Chief Minister Punjab and top leader of PML-N Shahbaz Sharif has launched his official Facebook page himself.
Along with Facebook, Shahbaz revisited his strategy for Twitter and Pring, a mobile social network. Fresh accounts with newly-established policy were created to reach the audience on both the networks with maximum influence.
Clearly, the leadership is planning to get the internet crowd moving with their political motives in thecoming months. They are hiring specialized individuals for the purpose who will manage their online identity with a positive approach.
Here are Shahbaz’s official pages:
- Facebook: http://www.facebook.com/Sharif.Shehbaz
- Twitter: https://twitter.com/CMShehbaz
- Pring: http://www.pringit.com/ShehbazSharif/
Having said all this, political leaders should keep in mind that online presence can backfire if expectations are not met. If not tackled well then negative feedback can result in disaster.
Last month, party chief Nawaz Sharif set up a committee that included MNAs, party officials and IT experts to determine why Imran Khan’s Pakistan Tehreek-i-Insaf (PTI) was doing so well among young people, where the PML-N was going wrong, and how to remedy this. Following the PTI’s impressive rally at Minar-i-Pakistan last Sunday, largely attended by young people, the committee’s task has taken on even greater urgency.
Sources in the party told The Express Tribune that the committee, which included people with expertise in psychology and anthropology, had made recommendations on how to capture the youth vote and the PML-N was preparing to act on them.
A version of this post originally appeared on ProPakistani.