Luminesce: The race against age

The two-year-old American product makes its debut in Pakistan.

KARACHI:

Whether you are 30 years old or 60, striving to look youthful and wrinkle-free is a task most women take very seriously.

American product Luminesce, which marked its arrival in Pakistan on the weekend, claims to help one get rid of ageing and sagging skin. The cream, an adult stem-cell technology, is a relatively new venture as it was introduced in America just two years ago.

Considering that the small, 15-millilitre (ml) bottle costs Rs 15,000 and lasts for up to two months, one can’t help but ask if it’s worth the investment. Speaking about the product, Dr Mabroor Bhatti, a cosmetic surgeon said, “Anyone can use it, from the older lot to the younger people. It’s a biological serum.” He further added, “Adult stem cell technology is a cutting-edge scientific treatment to be applied for better face-lift treatment.”

One of the attendees at the event was fashion designer Maheen Khan who has already started using the product. “I don’t find the serum sticky rather the fluid is more water-based. I think the product is great as it has reduced the fine lines on my face.”

Meanwhile, actor-cum-director Zeba Bakhtiar, who claimed to have been using the product for the last 10 days, said, “I have seen a massive difference in my skin. It certainly makes you look younger.”

However, some doctors have reservations regarding this ‘cutting-edge’ treatment. While talking to The Express Tribune, dermatologist Dr Badr Dhanani stressed that, “All anti-ageing products don’t reverse the ageing clock. Although, the earlier you use, the better, but just one single cream will not get the required results. It has to do with diet and life style as well. I, personally, have not prescribed it to my patients.”

Published in The Express Tribune, October 13^th, 2011.