Sponsorship Deal: Airline funds UK’s first urban cable car

The cable car system will run between Greenwich Peninsula and the Royal Victoria Docks.

DUBAI: A new cable car system being built across the River Thames in London will be sponsored by Emirates Airline in its biggest UK sponsorship deal since Arsenal.

Tim Clark, president of Emirates Airline and Boris Johnson, the mayor of London announced the AED 204 million agreement between the airline, the Mayor’s office and Transport for London on the banks of the River Thames.

The cable car system, running between Greenwich Peninsula and the Royal Victoria Docks, will be known as the Emirates Air Line. Both branded stations will be seen on the British capital’s underground map.

Scheduled for completion in summer 2012, the Emirates Airline will offer commuters and visitors to London aerial views of the city as they travel across the Thames.  

Published in The Express Tribune, October 12^th, 2011.