Making sense of AI on social media

TikTok launches global learning hub to help users identify and use AI responsibly

ISLAMABAD:

TikTok has announced new measures, including expanded artificial intelligence (AI) literacy resources and enhanced systems to detect AI-generated spam, to help users identify, understand, and responsibly engage with AI-generated content.

The measures came with a closer cooperation with the Coalition for Content Provenance and Authenticity (C2PA). TikTok said the steps were part of its efforts to promote responsible and transparent use of artificial intelligence on the platform.

The company said it was expanding its AI literacy initiatives through new educational resources and an in-app learning hub. The new TikTok AI Hub is now available globally, including in Pakistan. It provides users with guides and practical information on identifying AI-generated content and using AI responsibly.

The hub appears in search results when users search for AI-related terms on TikTok. It offers educational material on how AI-generated content is created and used. TikTok has also developed a new guide with industry partners, including the National Association for Media Literacy Education (NAMLE) and AI expert Henry Ajder.

The platform will also test enhanced systems to identify accounts that mainly post AI-generated spam. The system will focus on content related to issues that could affect public trust or wellbeing. TikTok is also strengthening its AI transparency efforts by joining the C2PA Steering Committee and supporting wider use of content credentials, the company says.

It said expert organisations participating in its AI literacy programme had generated more than 200 million views since its launch in November 2025.These organisations include NoFiltr and the Raspberry Pi Foundation, which produce content aimed at helping users understand and use AI responsibly. TikTok said it had committed more than $4 million to the programme and planned to continue investing in it.

The platform had long prohibited spam and used technology to detect and remove fake accounts. More than 86 million fake accounts were removed during the first three months of this year, it said. TikTok also said more than three billion videos had been labelled as AI-generated using Content Credentials, creator labelling tools and invisible watermarking technology.

The company said the new measures were part of its broader efforts to promote positive uses of AI while giving users greater control over their experience. TikTok is also developing AI-powered creative tools, including Smart Split and AI Outline. It is testing features such as Manage Topics, which allows users to control how much AI-generated content they see.