Flood Relief Efforts: Radio channels launch fundraising drive

Radio Pakistan is providing broadcast material from the flood-hit areas to private FM stations to motivate donors.

ISLAMABAD: Radio Alliance Pakistan, a conglomerate of Radio Pakistan and private Radio channels in the country, has launched a campaign to mobilise people to donate generously to flood victims in Sindh. Radio Pakistan is providing broadcast material, including promotions, songs, and reports by its correspondents from the flood-hit areas to private FM stations to motivate donors. Some members of the alliance are also carrying out special flood related transmissions.

Published in The Express Tribune, September 29^th, 2011.