Kylie Jenner turns heads as ALO’s new face in its dreamy ‘Pink Marshmallow’ campaign

The campaign was photographed in Los Angeles by fashion duo Mert & Marcus for ALO’s latest activewear launch

Kylie Jenner has stepped into the spotlight for ALO’s latest campaign, fronting the activewear brand’s new “Pink Marshmallow” colourway in a series of pared back images focused on wellness and personal downtime.

The campaign, unveiled in August 2026, sees Jenner photographed in Los Angeles by renowned fashion photography duo Mert & Marcus. Rather than leaning into an elaborate production, the imagery centres on a quieter presentation of Jenner, with the star appearing in sleek activewear against a minimalist setting.

 

 

 

 

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The collaboration arrives as ALO continues to expand its fashion and lifestyle presence through high profile celebrity campaigns. Jenner’s involvement places her at the centre of the brand’s newest launch, which introduces “Pink Marshmallow” across several recognisable ALO pieces.

Among the looks featured in the campaign is the Alosoft Intuition Bra paired with the High Waist Intuition Capri in “Pink Marshmallow Heather”. The soft pink shade gives the performance pieces a distinctly feminine finish while retaining the streamlined aesthetic associated with ALO’s collections.

Jenner also wears the Sway Full Zip Hoodie and the Sunset Sneaker, with the footwear appearing in the same pink focused colour story. Additional styling includes the Airlift Intrigue Bra and High Waist Airlift Short, extending the campaign across several categories of ALO’s activewear offering.

The campaign also puts the focus on Jenner’s relationship with private moments away from her highly visible public life. In a statement shared for the launch, she described those quieter periods as important to staying grounded.

“Some of the most meaningful parts of my life happen when no one’s watching,” Jenner said. She added that moments of stillness help her feel “grounded and present” and that she has learned to protect them.

The message gives the campaign a wellness centred angle while keeping the visual focus firmly on the new collection. Jenner’s pared back styling also allows the pastel colourway to stand out without overwhelming the imagery.

The “Pink Marshmallow” launch comes as ALO continues to work with prominent names across fashion, entertainment and popular culture. The brand has recently featured other celebrities in campaigns and product launches, reinforcing its growing visibility beyond traditional workout clothing.

Jenner has also established a strong fashion presence through her own ventures, including Khy, while maintaining a major profile through her beauty business and television career. Her appearance for ALO therefore connects the brand with an audience already familiar with her influence in fashion and lifestyle.

The new “Pink Marshmallow” pieces featured in the campaign are available through ALO’s website and selected retailers, according to the launch announcement. The collection gives shoppers the opportunity to recreate the soft pink styling seen in Jenner’s campaign while drawing from ALO’s established performance and leisurewear ranges.