PCB strengthens domestic cricket broadcast ecosystem through three-year production partnership

The Pakistan Cricket Board (PCB) as part of its continued efforts to enhance the quality, reach and commercial value of domestic cricket, has entered into a three-year partnership with Al Batal Productions & Technologies / S.M. Textiles for the Domestic series Partnership rights for the 2026-29 seasons, including television production rights for PCB’s domestic men’s and women’s cricket events.

The partnership forms part of the PCB’s broader strategy to further strengthen the presentation and accessibility of domestic cricket while providing greater visibility to Pakistan’s established and emerging cricketers across its premier domestic competitions.

Under the agreement, Al Batal Productions will provide television and live-streaming production services across PCB’s extensive domestic cricket calendar during the 2026-27, 2027-28 and 2028-29 seasons.

PCB are set to host their first domestic event of 2026-27 from Tuesday, 11 August with the commencement of four-team National Champions Cup in Multan.

The PCB remains committed to enhancing production standards across its domestic competitions and delivering a high-quality viewing experience to cricket fans.

The partnership further underlines the PCB’s focus on developing a robust commercial and broadcast ecosystem around domestic cricket and creating sustainable opportunities for commercial partners to associate with Pakistan cricket.