Multani blue pottery eyes global market revival

Artisans, designers and training institutions are working to secure a stronger foothold for Multan's centuries-old blue pottery industry in international markets, seeking to transform one of Pakistan's most iconic crafts into a commercially sustainable creative industry.

Renowned for its distinctive turquoise and cobalt glazes, intricate floral motifs and geometric patterns, Multani blue pottery has long been synonymous with the city's shrines, historic architecture and rich artistic heritage.

Despite its cultural significance, however, the industry continues to grapple with rising production costs, shrinking domestic demand, limited investment and inadequate export opportunities.

Artisans say the craft has survived through generations of skilled families, but commercial development has failed to match its global reputation.

Small workshops continue to struggle with expensive raw materials, outdated equipment, limited access to financing and a shortage of young workers willing to continue the profession.

Industry experts warn that without stronger institutional support and market-driven policies, many traditional workshops may struggle to remain financially viable.

They argue that preserving the craft requires not only safeguarding its heritage but also creating sustainable economic opportunities for artisans.

To support the sector, the Technical Education and Vocational Training Authority (TEVTA) established the Institute of Blue Pottery Development in Multan.

The institute offers practical training in pottery production, glazing techniques and product development while encouraging innovation that remains faithful to traditional craftsmanship.

Experts say the industry's revival will also depend on stronger branding, professional packaging, quality assurance, product catalogues, digital marketing and participation in international trade exhibitions to compete effectively in the global handicrafts market.

Although Pakistan's exports remain dominated by textiles, garments, rice and other traditional commodities, cultural economists believe products such as Multani blue pottery have significant potential to diversify the country's export basket if provided with consistent institutional support and greater international exposure.

Among the artists helping modernise the craft is ceramic artist and exhibition designer Muhammad Nauman Mirza, whose work combines traditional Multani ceramics, Kashigari, Naqashi and camel-skin-inspired artistic traditions with contemporary exhibition design and innovative materials.

After training under renowned pottery masters in Multan, Mirza expanded his artistic practice through cultural projects and exhibitions in Pakistan, China and the United Kingdom.