Hailee Steinfeld becomes the face of Estée Lauder's new Glimmer fragrance

Hailee Steinfeld has been named the face of Estée Lauder's newest prestige fragrance, Glimmer, as the beauty giant looks to connect with a new generation of luxury fragrance consumers.

The Oscar-nominated actress and singer fronts the global campaign for the scent, which officially launched this week. According to Estée Lauder, Glimmer has been created to celebrate confidence, optimism and individuality, with Steinfeld chosen to embody the fragrance's modern and radiant spirit.

Steinfeld said fragrance has always played an important role in her life, describing scent as something that can instantly evoke memories and emotions. She added that Glimmer represents embracing life's brightest moments and creating new memories, making the partnership especially meaningful.

The campaign marks Steinfeld's latest collaboration with Estée Lauder as she continues to expand her presence in the beauty industry alongside her acting and music careers. The launch also forms part of the company's strategy to attract younger consumers through fresh product launches and high-profile ambassadors.

Steinfeld is currently enjoying a busy year professionally, with the actress recently starring in Sinners while continuing work across film, television and music. Her appointment as the face of Glimmer further strengthens her relationship with one of the world's leading prestige beauty brands.