'Off Campus' star Ella Bright named Rare Beauty's first-ever brand ambassador

Off Campus star Ella Bright has been named Rare Beauty's first-ever brand ambassador, leading the cosmetics company's new "Made You Blush" campaign centred on its best-selling Soft Pinch Liquid Blush.

The 19-year-old actress fronts the new campaign, which celebrates one of Rare Beauty's most popular products.

The release added, "Pairing that product story with Ella’s own fandom and her breakout year on Off Campus gives the campaign a sense of real cultural momentum, not just a product push."

Speaking about the partnership, Bright said, "I’m so excited to announce my partnership with Rare Beauty as the new face of the new ‘Made You Blush’ campaign! I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine."

The accompanying campaign video features Bright watching as several men attempt to impress her. She says, "People are always trying to make me blush. Funny thing is, no one ever can." The advert concludes with her saying: "Turns out, there’s only one thing that makes me blush: Soft Pinch Liquid Blush by Rare Beauty."

Bright recently rose to prominence for playing Hannah Wells in Prime Video's Off Campus, based on Elle Kennedy's bestselling novel series.

The romantic drama follows students at the fictional Briar University as they navigate relationships, friendships and university life.

Her performance has helped establish her as one of the industry's emerging young stars, with the Rare Beauty campaign marking her first major global beauty partnership.