TODAY’S PAPER | June 20, 2026 | EPAPER

Brooklyn Beckham takes another swipe at David Beckham with latest brand stunt

Brooklyn Beckham’s latest Cloud23 advert sparks fresh family feud rumours as fans compare him to dad David Beckham


Pop Culture & Art June 20, 2026 1 min read
Photo: Reuters

Brooklyn Beckham has sparked fresh speculation surrounding his reported family feud with David and Victoria Beckham after appearing in a new advert for his hot sauce brand Cloud23.

The 27-year-old featured in a promotional video with chef Yamamoto, where the pair created a unique corn-flavoured ice cream and hot sauce combination. However, fans quickly noticed similarities between Brooklyn’s advert and one of his father David Beckham’s previous campaigns.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

During the video, Brooklyn described himself as a “massive fan” of ice cream, a comment that reminded fans of David’s work as a brand ambassador for Ninja, where he promoted ice cream-making products.

Brooklyn’s latest social media post has also drawn attention because of the song choice. The advert featured Mark Knopfler’s “Sailing to Philadelphia”, a track about starting a new life in America, with some viewers interpreting the choice as another possible reference to his ongoing family tensions.

The advert comes shortly after Brooklyn appeared in a DoorDash campaign connected to the 2026 FIFA World Cup. In the commercial, he joked about watching the tournament from home and giving away his tickets, which many fans viewed as a subtle reference to his strained relationship with the Beckham family.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

The reported Beckham family feud has continued for months, with Brooklyn and his wife Nicola Peltz Beckham reportedly remaining distant from his parents and siblings. Earlier this year, Brooklyn publicly addressed the situation and claimed he did not want to reconcile, while accusing his family of controlling the narrative around the dispute.

Neither David nor Victoria Beckham has publicly responded to Brooklyn’s latest advert, but the family drama continues to attract widespread attention online.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ