'My business failed, not me': Saheefa Jabbar Khattak announces COO role at food chain

Model, entrepreneur addresses critics who doubted her, says she will 'turn criticism into fuel'

Entrepreneur and model Saheefa Jabbar Khattak shared on social media that she has always believed in herself despite setbacks while announcing a new professional milestone.

Taking to Instagram, Khattak revealed that she has taken on a new role as Chief Operating Officer (COO) for a new food chain venture.

 

 

 

 

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“My business failed, not me,” she said in a video clip showing her standing with a team in front of the new food outlet, laughing and celebrating the occasion.

Khattak also addressed critics who doubted her because of the controversies surrounding her previous business ventures. “To all those who doubted me and have been patiently waiting for my downfall. Watch me. Watch me get on your nerves. Watch me take over your feed for months to come," she said.

The model added, “Watch me build, Watch me fail. Watch me learn. Watch me rebuild. Watch me turn criticism into fuel and pressure into momentum. Watch me walk into rooms people think I don’t belong in. Watch me lead brands. Watch me create opportunities. Watch me make mistakes and keep going anyway."

Further, she emphasised that many people spend their lives waiting for others to fail when they should instead focus on building themselves. “I didn’t finish my degree. I didn’t take the conventional route. I didn’t follow the rulebook. And yet, here I am and this is just the beginning." she wrote.

Fans, friends, and several brands flooded Khattak's comments with congratulatory messages, praising her resilience and determination to make a comeback.