Traditional Khussa captivates Eid shoppers

From the delicate scent of decorated feet to the vibrant hues of khussa complementing festive outfits, Pakistan's traditional footwear is once again taking centre stage in Eid markets, as young girls and women flock to purchase designs that blend culture, comfort, and contemporary fashion.

With Eidul Azha fast approaching, markets across Islamabad and Rawalpindi are abuzz with colourful dresses, jewellery, and bangles, yet some of the largest crowds are gathering around khussa shops. Social media reels, fashion vloggers, and online trends are increasingly shaping customer preferences this year.

From pearl work and tila designs to mirror art, dabka embroidery, and stylish net khussa, shop windows are brimming with colourful pairs to match nearly every Eid ensemble.

In Karachi's Company Market, Maria finally found an olive-green khussa to complement her Eid suit after visiting several shops. She said khussa had become the easiest way for girls to match footwear with every outfit without spending heavily on expensive brands.

"Every girl dreams of coordinating clothes, jewellery, and shoes at Eid to stand out among friends and cousins," she said. Maria added that khussa was stylish, affordable, and comfortable, thanks to its soft leather and lightweight design.

Nearby, Sofia, selecting pastel-coloured khussa, noted one of the most distinctive features of traditional khussa: it has no fixed right or left foot. "The same pair can comfortably fit either foot, which also extends its lifespan," she explained.

At Commercial Market, biology professor Iqra said she preferred khussa over high heels for long Eid gatherings and family visits, as heels often caused discomfort and fatigue, whereas khussa felt soft and easy to walk in.

Traders report that social media now dictates fashion trends within days. Abdul Basit, owner of Baba Shoes in Commercial Market, said that a single viral reel or fashion vlog can suddenly spike demand for a specific design.