Burger King President takes dig at McDonald’s CEO over viral burger taste test

A social media exchange between Burger King and McDonald’s has intensified after a viral video showed McDonald’s chief executive Chris Kempczinski taking a modest bite of the chain’s new Big Arch burger.

The Instagram clip featured Kempczinski introducing the 14-ounce Big Arch, which launched nationally this week. Although he stated he “loves this product, it is so good,” viewers questioned his restrained taste test, prompting a wave of online commentary.

 

 

 

 

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“Why does he look like he’s scared to bite it?” one commenter wrote. “Man’s aura screams kale salad,” another added.

Days later, Burger King appeared to respond with a TikTok video featuring its president, Tom Curtis, taking a notably large bite of the company’s updated Whopper. The post was captioned, “Thought we’d replay this,” and was widely interpreted as a pointed reference to the McDonald’s clip.

@burgerking

Thought we’d replay this.

♬ tranloptruon - trân🫡🇻🇳

Social media users quickly fuelled the rivalry.

The exchange follows near-simultaneous menu launches by the two fast food chains. McDonald’s Big Arch burger includes two quarter-pound beef patties, three slices of white cheddar, crispy onions, slivered onions, lettuce, pickles and a new Big Arch Sauce described as “a tangy, creamy sauce with a perfect balance of mustard, pickle and sweet tomato flavors.”

Burger King’s revised Whopper retains its traditional ingredients but features what the company describes as a more premium bun, improved mayonnaise and new packaging. It marks the first significant update to the Whopper in a decade.