Dua Lipa named Bulgari global brand ambassador amid luxury expansion strategy

Italian luxury house Bulgari has named British singer and songwriter Dua Lipa as its newest global brand ambassador, according to a report by WWD.

The appointment aligns the Grammy-winning artist with the jeweler’s emphasis on modern femininity, confidence and creative expression. Bulgari deputy chief executive officer Laura Burdese said Lipa represents “a contemporary vision of empowerment and freedom,” praising her authenticity and global influence.

Lipa, who has earned multiple industry accolades including Brit and Grammy Awards, described the collaboration as “incredibly special,” highlighting the brand’s identity rooted in creativity and elegance. She added that Bulgari’s designs elevate style into “a real moment.”

She joins a roster of high-profile ambassadors that includes Anne Hathaway, Liu Yifei and Priyanka Chopra Jonas, reflecting the brand’s global positioning in luxury fashion and jewelry.

The singer has already been associated with the brand in recent appearances, including wearing Bulgari pieces at major events such as the Berlin International Film Festival. She has also featured in promotional campaigns tied to the Milano Cortina 2026 Winter Olympics.

Beyond music, Lipa has expanded her presence in fashion and entertainment, with modeling credits, brand partnerships and an acting debut in the 2023 film Barbie, further strengthening her influence across industries.

Her appointment marks another strategic move by Bulgari to align with globally recognized cultural figures as it continues to reinforce its identity at the intersection of luxury, fashion and contemporary pop culture.