KATSEYE reflects on viral Gap denim campaign and its impact on representation

KATSEYE says its viral Gap denim ad shocked them by inspiring fans worldwide through visibility and representation

Global girl group KATSEYE is reflecting on the unexpected impact of its viral Gap denim campaign, which resonated widely with audiences after its release in August.

The campaign, titled Better in Denim, featured members Sophia Laforteza, Manon Bannerman, Daniela Avanzini, Lara Raj, Megan Skiendiel and Yoonchae Jeung performing choreography set to Kelis’ 2003 hit “Milkshake.” The ad quickly gained traction online, drawing praise for its emphasis on individuality and representation.

KATSEYE serves in denim for their GAP campaign collab with fully released choreo#KATSEYE @katseyeworld pic.twitter.com/8JMZTY6VZb

— KATSEYE News (@NewsKatseye) August 19, 2025

Speaking to PEOPLE, Laforteza said the group was aware of Gap’s legacy in fashion advertising and understood the significance of being part of a brand known for iconic campaigns. However, she noted that the scale of the response exceeded expectations.

While the group anticipated strong engagement, Laforteza said it was a surprise to see how deeply the campaign inspired viewers across different communities. She highlighted reactions from fans who felt represented by seeing diverse identities featured prominently in a mainstream fashion ad.

One widely shared response involved Lara Raj, an Indian-American member of the group, whose appearance wearing a bindi prompted a mother to share that her daughter felt encouraged to wear one herself after seeing the commercial. According to Laforteza, moments like that reinforced the group’s understanding of the influence they hold through visibility.

The Gap campaign was released shortly after Sydney Sweeney’s controversial American Eagle ad, which sparked debate online. Laforteza emphasized that KATSEYE’s campaign was not intended as a response to any other brand’s messaging, but rather a celebration of denim’s versatility and self-expression.

KATSEYE said the overwhelming positive reception affirmed its goal of encouraging individuality while showcasing inclusive representation in global fashion advertising.