Netflix's 17-day theatrical window raises concerns amid proposed Warner Bros buyout

Netflix’s reported insistence on a 17-day theatrical window has prompted debate as negotiations over a proposed buyout of Warner Bros move closer to completion, with cinema operators and industry figures questioning the potential impact on traditional film distribution.

As discussions progress, exhibitors have expressed concern that such a limited window could weaken the established theatrical model.

Several industry insiders have suggested that Netflix’s approach may disrupt long-standing release practices, particularly if Warner Bros titles are removed from cinemas after just over two weeks. Major cinema chains, including AMC, have continued to argue for a minimum 45-day theatrical window.

The 17-day window is understood to have strong backing from Netflix co-chief executive Ted Sarandos, who has previously supported similar strategies used by Universal Pictures. Sarandos has been openly critical of traditional release models in the past, once describing them as an “outmoded idea”. More recently, however, he has sought to reassure industry stakeholders, stating: “There’s been a lot of talk about theatrical distribution, so we want to set the record straight: we are 100% committed to releasing Warner Bros. films in theaters with industry-standard windows.”

What constitutes an “industry-standard” window remains unclear, particularly given reports that Netflix intends to limit theatrical runs to 17 days following any agreement. Deadline reported that such a move would “steamroll the theatrical business”, intensifying fears among exhibitors already under pressure from shifting audience habits.

The issue has exposed broader tensions within the film industry, including criticism of Warner Bros leadership. Writing in Deadline, Jordan Ruima argued that “the real villain in this story is Warner Bros CEO David Zaslav — a man who stands to become a billionaire if a Netflix deal goes through, a man who seemingly couldn’t give a sh*t about the future of movies. Zaslav has been steadily devaluing cinema since his reign of terror began at WBD more than three years ago. His legacy may ultimately be that of an executive who sold his soul to the devil in service of the bottom line.”

As negotiations continue, the outcome of the proposed deal is likely to influence the future balance between streaming platforms and theatrical exhibition.