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NHL unveils new Zurich office as part of global push

The office will focus on international operations, strategy, and development, including media and sponsorship sales

AFP November 11, 2025 Less than a minute read

Columbus Blue Jackets left wing Johnny Gaudreau (13) brings the puck up ice against the New York Rangers with defenseman Adam Boqvist (27) during the first period at Madison Square Garden on February 28, 2024; New York, New York, USA. File Photo REUTERS

NEW YORK:

The National Hockey League announced the opening of its new office in Zurich, Switzerland, on Monday as a base for boosting the league's global presence, especially in Europe.

The office will focus on international operations, strategy, and development, including media and sponsorship sales.

"We're at a pivotal moment in our global journey," NHL deputy commissioner Bill Daly said.

"Establishing our corporate presence in Europe marks a critical step forward, allowing us to deepen our connection with international fans and partners alike.

"By investing in a new office, we're positioning ourselves to further, and better, grow the game of hockey outside of North America."

That includes the NHL Global Series games coming Friday and Sunday when the Nashville Predators meet the Pittsburgh Penguins in Stockholm, Sweden.

NHL players are set to compete in next February's Winter Olympics in Italy and the 2028 World Cup of Hockey, which could see some games played in Europe.