ASEAN eyes investment in tourism, food industry

Federal Minister for the Board of Investment Qaiser Ahmed Sheikh held a meeting with a joint delegation of Asean ambassadors and high commissioners at the Board of Investment (BOI) office.

During discussions, Qaiser Ahmed emphasised the strategic importance of the Association of Southeast Asian Nations (ASEAN) countries as vital partners of Pakistan. He briefed the delegation on the pivotal role of Special Economic Zones (SEZs) and the Special Investment Facilitation Council (SIFC) in promoting investment opportunities nationwide.

He highlighted that these zones provide a structured, investor-friendly environment designed to foster sustainable industrial growth, attract foreign direct investment and create employment opportunities.

All ASEAN representatives expressed keen interest in sectors such as tourism, the food industry, and other emerging markets that offer considerable investment and bilateral economic collaboration potential. The minister noted that Pakistan is actively introducing incentives to enhance investment prospects in key sectors, including information technology, infrastructure, textiles and mining.

The delegates acknowledged the vast investment opportunities available in Pakistan and reaffirmed their willingness to explore potential collaborations across multiple sectors. Discussions also centred on strengthening trade and investment linkages, enhancing regional connectivity and streamlining investment procedures to facilitate mutually beneficial partnerships.