Bratz has officially responded to fans’ concerns about the absence of Sasha, the Black Bratz character, from the brand’s upcoming Hello Kitty collaboration.
In a statement shared on Instagram, the company acknowledged the wave of feedback and reassured fans that Sasha remains one of the “core Bratz girls.”
The lineup for the release was initially determined on the Bratz side, but after listening to the passionate calls from the community, Bratz confirmed that Sasha will indeed be joining the collaboration.
“Our friends at Sanrio have been incredible partners throughout, and together we’re thrilled to share that Sasha is joining the collaboration—more info to come soon,” the post read.
The brand highlighted Sasha’s importance to the franchise, noting that she has headlined several major collaborations in the past and will continue to do so in the future. “Your passion made it clear how much she means to you all, and we are excited to give her the spotlight she deserves,” Bratz added.
The announcement was met with excitement from fans online, who praised the decision to give Sasha, the franchise’s prominent Black character, the recognition she deserves.
Bratz closed the message by thanking the community: “Thank you for keeping the Bratz spirit alive.”
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