TODAY’S PAPER | September 26, 2025 | EPAPER

First Emporio Armani collection showcased since the founder's death

Stepping into a new era, brand balances elegance with creativity


Reuters September 26, 2025 1 min read

MILAN:

Emporio Armani unveiled on Thursday its first collection since the death of the fashion house's founder and designer, with models paying tribute to the man known as King Giorgio with long applause during the final walk of the show.

No one came out for the usual designer's bow, not even Giorgio Armani's niece Silvana, who always worked alongside him in creating the womenswear collections. Some in the audience had tearful eyes.

Armani, who died on September 4 aged 91, worked on the brand's collection until the very end of his life, the company said earlier this month, when they confirmed the shows at the Milan fashion week.

Emporio Armani's spring-summer collection, titled 'Returns', was dominated by neutral tones, airy garments and multicultural inspirations. "The collection is born from the desire to capture the impulse and shifting sensations that accompany a return to the city, after a journey," the brand said in notes for the press.

Earlier on Thursday, Italian fashion house Prada 1913.F presented a collection titled "body composition", designed by Miuccia Prada and Raf Simons, which included uniform-style outfits and evening wear in a juxtaposition of contrasting elements.

"There are radical reconsiderations of the fundamental properties of clothes – skirts find their points of suspension from the shoulder, brassieres have shape without structure.", they wrote in the notes.

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