Everything Apple announced at its September 2025 iPhone 17 keynote event

Apple officially unveiled its latest products during the highly anticipated iPhone 17 keynote on September 9, 2025.

The event introduced the iPhone 17 lineup, a new ultra-slim model called the iPhone Air, updated Apple Watches, and the long-awaited AirPods Pro 3.

The highlight was the iPhone Air, Apple’s thinnest iPhone ever at just 5.6mm. Positioned as part of a multi-year redesign strategy, the Air aims to redefine Apple’s smartphone form factor. Alongside it, the standard iPhone 17 and iPhone 17 Pro also made their debut with upgraded cameras and design refinements.

On the wearable front, Apple announced the Apple Watch Series 11, featuring 5G connectivity, improved durability, and new health-monitoring capabilities including hypertension alerts. The Apple Watch Ultra 3 introduced satellite connectivity, a larger edge-to-edge display, and up to 42 hours of battery life. Meanwhile, the entry-level Apple Watch SE 3 received upgrades including an always-on display, the faster S10 processor, sleep apnea detection, and 5G support, starting at $249.

The AirPods Pro 3 marked the first major update in three years. New features include heart rate monitoring, improved active noise cancellation that Apple claims is the “world’s best,” and live translation powered by Apple Intelligence. Preorders for the earbuds start at $249, with shipping set for September 19.

Apple’s September event reaffirmed its strategy of blending health-focused features with design innovation, positioning the iPhone 17 series and accompanying devices as its most ambitious lineup in years.