Taylor Swift’s music is once again dominating the charts, but this time with a boost tied to her personal life.
Spotify confirmed that Swift’s song “So High School” saw a nearly 400 percent increase in streams following the superstar’s engagement announcement to NFL star Travis Kelce.
On Monday, Swift revealed the engagement on Instagram, using the track from her Tortured Poets Department album as the background music. The choice instantly fueled fan excitement, with listeners rushing back to the streaming platform to revisit the love song, which is widely speculated to be about Kelce himself.
Although Spotify did not share the exact streaming figures, the platform emphasized the dramatic surge in plays. Fans have also been revisiting other classic Swift tracks, including “Love Story,” “You Belong With Me,” and “Lover,” all of which have long been linked to her catalog of romantic anthems.
Swift and Kelce announced their engagement nearly two years after they first began dating in 2023. Their high-profile romance has consistently attracted media attention, with Swift attending Kelce’s Kansas City Chiefs games and Kelce supporting Swift’s Eras Tour, even joining her on stage during a London show in 2024.
The engagement comes just weeks before Swift’s next major milestone — the release of her 12th studio album, The Life of a Showgirl, set for October 3. The couple’s engagement not only captured global headlines but also reignited interest in Swift’s music, proving once again the powerful connection between her artistry and personal story.
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