BTS V stuns in Snow Peak teaser as Japanese brand names him new campaign face

BTS’ V becomes Snow Peak’s campaign star with viral teaser, sparking global fan buzz and boosting brand appeal.

BTS member V has been officially announced as the new face of the Japanese outdoor lifestyle brand Snow Peak. The reveal came on August 21, 2025, through a teaser video titled “He is coming!” released on the company’s official platforms. The short clip showed the singer lying on grass in a forest setting, drawing widespread attention for its calm visuals and V’s striking appearance.

[NEWS] #V has been selected as the new face for Snow Peak Apparel!

SNOW PEAK AMBASSADOR V
V FACE OF SNOW PEAK APPAREL#TaehyungxSnowPeak#VxSnowPeakApparel pic.twitter.com/5BAmn0i3cn

— BTS Charts Daily (@btschartsdailyc) August 22, 2025

The teaser quickly went viral, with fans flooding social media to praise the collaboration. Many joked that although they had no prior interest in camping gear, V’s involvement made them eager to purchase Snow Peak products. Observers said the campaign highlights Snow Peak’s strategy of leveraging V’s global star power to reach new markets, and early reactions suggest the move may be highly effective.

At the same time, V remained active on Instagram, where he recently shared workout content from the gym. Fellow BTS member Jungkook also appeared briefly in one of the clips, showcasing his fitness progress following his military service. Fans welcomed the “Taekook” moment, noting both members’ camaraderie and impressive physiques.

The Snow Peak partnership arrives as BTS members gradually resume promotional activities after individual commitments, including military service. V’s role as ambassador for a major Japanese brand underscores his influence in the fashion and lifestyle sectors, while also reflecting BTS’ continuing impact on global endorsements.

By associating with V, Snow Peak positions itself to benefit from not only his personal popularity but also the loyalty and purchasing power of BTS’ worldwide fan base.