Taylor Swift fans are convinced a new album announcement is imminent, as cryptic clues shared by Swift’s team and online resurfaced videos fuel intense speculation ahead of a possible August 12 reveal.
On Monday, Swift’s official fan account, Taylor Nation, posted a carousel of 12 photos from the Eras Tour on Instagram, each featuring Swift in orange-toned outfits. The caption — “Thinking about when she said ‘See you next era…’❤️🔥” — instantly caught fans' attention. Orange has never been the theme color for any of Swift’s previous albums, leading many to believe it may signal her upcoming 12th studio release, dubbed “TS12” by fans.
Shortly after, a resurfaced TikTok video Swift originally posted in October 2024 began circulating again. In the clip, she walks around Hard Rock Stadium in Miami and stops at section A12 before turning to the camera and winking — a moment fans now view as another intentional nod to her next project.
Adding fuel to the rumors, Swift’s boyfriend Travis Kelce and his brother Jason teased a “special episode” of their New Heights podcast set to drop Wednesday, August 13 — notably, Swift’s favorite number. The promotional image features an orange background and a female silhouette, prompting speculation that Swift may appear as a guest to announce the album.
Republic Records, Swift’s label, also engaged with Taylor Nation’s Instagram post and the podcast teaser, further reinforcing fan theories.
Although Swift has not officially confirmed new music, signs suggest a reveal is near. In April, DJ Jacob Criborn mentioned that Swedish composer Erik Arvinder was helping finish Swift’s new record, though no further details were shared.
The anticipation follows Swift’s April 2024 release of The Tortured Poets Department and her May 2025 announcement that she now owns her full discography. Swift called the moment her “greatest dream come true,” after a lengthy battle over her master recordings.
As fans eagerly await confirmation, many believe the clues point to a major announcement by August 12 or 13.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ