Lizzo trolls Sydney Sweeney’s American Eagle ad amid viral backlash

Singer Lizzo has joined the online discussion surrounding American Eagle’s controversial Sydney Sweeney denim campaign, posting a satirical image that riffs on the ad’s wordplay.

The campaign features the tagline “Sydney Sweeney Has Great Jeans”, with Sweeney saying, “My jeans are blue,” as a playful nod to genetics-themed language in voiceovers.

Critics had interpreted the pun on “genes” and “jeans” as tone-deaf or exclusionary. No official comment has been released by American Eagle or Sweeney.

Lizzo’s Instagram post includes a photoshopped image of herself in a denim look reminiscent of the campaign, captioned:

“My genes are black…”, a clear parody contrasting with the original ad’s phrasing.

_-Instagram

The joke was in response to criticisms labeling the commercial as racially insensitive.

While Lizzo is among several public figures engaging with the controversy, including Doja Cat and conservative commentators, neither Sweeney nor American Eagle has issued any public statement refuting or acknowledging their reactions.