Vince Gilligan, best known for creating Breaking Bad and Better Call Saul, is making his highly anticipated return to television with a new Apple TV+ original series.
The untitled psychological sci-fi project stars Emmy-nominated actress Rhea Seehorn, reuniting the duo after their critically acclaimed collaboration on Better Call Saul.
While plot details remain closely guarded, Gilligan has hinted the series will explore philosophical themes around the human condition. Inspired in tone by classic sci-fi like E.T., the project is expected to depart from Gilligan's signature crime-drama roots in favor of a more introspective, emotional narrative.
Adding to the anticipation, Apple TV+ posted a cryptic tweet on July 22, 2025, featuring a looping teaser video titled “Happiness is Contagious.” The post links to a YouTube countdown set to end at 3PM ET on Friday, strongly suggesting a major reveal or trailer drop is imminent. Fans are buzzing with speculation about what will be unveiled.
Happiness is Contagious. pic.twitter.com/izGKiHgPIt
— Apple TV (@AppleTV) July 22, 2025
The combination of Gilligan’s storytelling and Seehorn’s powerful screen presence has already generated early awards buzz. With Apple TV+ continuing to invest in high-caliber original content, the series is being positioned as a potential flagship title for the platform.
Social media reaction has been overwhelmingly positive, with fans praising Apple’s mysterious marketing strategy and expressing excitement to see Seehorn lead a sci-fi series.
Vince Gilligan series starring Rhea Seehorn WE WILL BE THERE https://t.co/4EUJkTQm2P pic.twitter.com/ZGBSuQ7mWb
— -`🐥´- (@kaidanatta) July 22, 2025
Another Vince Gilligan masterpiece otw https://t.co/9HxHRbzmsz pic.twitter.com/szFeonT1mK
— Nesthot (@valleeezy) July 22, 2025
is this the scifi thing from vince gilligan with rhea seehorn in it? if so, i am so seated https://t.co/qMbO1yHdbi
— dzs🇭🇺 (@sighaboutlife) July 22, 2025
A release date is yet to be announced, but with the countdown underway, more official news is expected within days.
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