With the intensifying summer heat, the demand for sweet, flavourful cherries from Gilgit-Baltistan (G-B) has soared, driving prices higher in local markets. Known for their juicy texture and vibrant colour, cherries are considered one of the most desirable fruits of the season.
Nadeemullah Khan, a cherry grower from Gilgit-Baltistan, told The Express Tribune that cherries are in high demand due to their unique taste and refreshing flavour. "In G-B, we sell cherries for Rs500 per kilogramme, but in Rawalpindi and Islamabad, the market rate has risen to around Rs700 per kilogramme," he said.
Khan, whose family cultivates cherries on a four-kanal plot, said the fruit has become a profitable family business. "This is the second generation benefiting from cherry farming. Our produce is supplied to Islamabad, Lahore, Haripur, Abbottabad, Peshawar, and Karachi," he added.
Apart from G-B, cherries are also grown using modern farming techniques in parts of Punjab, Haripur, Abbottabad, and Mansehra.
Sharing smart storage tips for maintaining freshness, Khan explained that while freezing is common, proper refrigeration extends shelf life without sacrificing flavour. "To store cherries in the fridge, avoid washing them immediately, as moisture accelerates spoilage. Wash only before eating," he advised.
Place unwashed cherries in an airtight container lined with a paper towel to absorb moisture, arranged in a single layer to prevent bruising. Cover with another paper towel and store in the main refrigerator compartment rather than the crisper, which has higher humidity. Using this method, cherries can remain fresh for up to 710 days.
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