Justin Bieber has officially returned to the music scene with a new album titled Swag, released on July 12. This marks the Canadian singer’s first full-length project in four years, following reports that he resolved financial disputes with former manager Scooter Braun.
After months of speculation and cryptic social media posts, Bieber confirmed the news on July 11. Fans had already begun noticing Swag-themed billboards in Reykjavík, Iceland—where he had recently vacationed with wife Hailey Bieber and their newborn son, Jack Blues Bieber. Shortly after, a massive billboard in New York’s Times Square revealed the album’s full tracklist.
Swag features collaborations with Cash Cobain, Sexyy Red, and Gunna. Bieber had previously teased the project by sharing behind-the-scenes clips of recording sessions with producers Carter Lang, DJ Tay James, and Eddie Benjamin.
To mark the moment, Hailey Bieber shared a family photo and directly addressed ongoing online speculation surrounding her husband. Referencing one of Justin’s viral memes, she wrote: “Is it finally clocking to you fucking losers?” The post, widely interpreted as a clapback at critics of Justin’s mental health and their relationship, quickly gained support from fans.
While her language was bold, many praised Hailey’s unapologetic stance and show of solidarity. The post also followed her recent move to shut down divorce rumors by posting a mirror selfie featuring her wedding ring.
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